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Add More Appointments to Your Hair Restoration/Transplant Clinic

According to a 2019 Global Market Insights study, the hair transplant market surpassed $6.5 billion in 2018 and is expected to hit a compound annual growth rate of 25% by 2025. This particular industry is only going to become more and more competitive. How can your hair restoration clinic keep up with the growing competition, especially if it’s already struggling to stand out from local competitors?

The answer to your hair restoration clinic’s success lies with OppGen, a HIPAA-trained digital marketing firm that excels in medical marketing. We’ve worked with medical spas, chiropractors, hair restoration clinics — just like yours — and more across the nation. Our clients have seen an improvement in new leads, new appointments, return on investment, and more from our medical marketing program.

We run strategic paid social media and pay-per-click (PPC) ad campaigns, design fast mobile-first websites and landing pages, and improve your website’s SEO. All of these things contribute to hair clinics being able to add more service options and serve more clients as a result.

Accelerate Your Hair Restoration Clinic’s Growth

Just about anyone can drum up unqualified leads. Other marketing and advertising agencies target audiences based on what they think will create leads. But we target visitors using what we know will create new appointments.

Your business deserves to find high-quality leads, which will help generate high-quality appointments. Our team of digital marketing experts leverages our medical marketing client network in order to produce the best possible return on investment.

While other digital marketing agencies offer broad services across all industries, our team analyzes the effectiveness of copy, ad spend, target keywords, and more data across all of our clients. This network effect allows us to achieve marketing performance that no individual hair restoration clinic could reach on its own.

We personalize our hair restoration marketing program to each and every one of our client’s unique markets based on a variety of factors, like offerings, competitors, value propositions, and more.

How Our Program Works

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Target Local Prospects with PPC & Paid Social Ads

OppGen captures prospective hair restoration clients that are searching for hair restoration or hair transplant treatments in your local area with PPC and paid social media advertisements.

Running a TV or radio commercial or a newspaper ad for male-pattern baldness treatments will reach people who don’t need treatments for that particular condition. But a PPC or paid social ad for male-pattern baldness treatments can be advertised specifically to men over the age of 50 who live within a particular radius or geographic location. Simply put, you can target demographics that are more likely to be seeking the services and treatments your hair restoration clinic offers.

This creates a focused advertising spend, so you won’t have to worry about spending money to advertise to the wrong demographics.

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Be Specific with SEO

Hair restoration or hair transplant? Hair restoration clinic or hair loss clinic? Believe it or not, the words you choose to describe your clinic’s services and procedures can make a huge difference not only in marketing but also with Search Engine Optimization, or SEO.

When searching for hair restoration clinics, prospects will use a search engine like Google or Bing. It’s common for people to use the phrase “near me” following whatever it is they’re looking for. Search engines are smart enough to use a person’s location and display the nearest locations of said service(s).

If your hair restoration clinic isn’t on the first page of the search results, that means it’s time to start implementing an SEO strategy, because most people don’t browse through the second or third page.

We exhaustively research keywords and search queries that trigger a search engine to display your hair restoration clinic’s website. Our content writer will write informative blog posts about the health issues you treat and the treatments you offer, making your hair restoration clinic the authoritative place to go online and more importantly, in-person.

If your website is slow and not mobile-friendly, that’s also going to knock your search result ranking down. We build sleek, professional, mobile-first websites and landing pages that are optimized for lead generation.

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Nurture Your Hair Restoration Leads

Whenever a prospect submits information through a lead tracking form on your website, we’ll send an email your way to remind you to follow up with your leads. Engaging with your leads will keep your brand at the top of their minds and continue to drive them back to your website.

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Grow Your Hair Restoration Clinic’s Services

Thanks to the rapid growth and market data our unique program provides, we are able to help many of our hair clinic clients expand their services, leading to the addition of treatments they weren’t able to offer before.

If your hair clinic offers PRP treatments but doesn’t (yet) have the financial means to offer hair transplants, digital marketing is a great investment that can help bring in more clients and the means to help those clients.

Get a Free Digital Audit

If you want your clients’ hair and your clinic to grow, contact us today for a free digital audit.

We’ll work closely with your hair restoration clinic to gather as much information as we can to see how we can improve your business’s online presence.

If you like what we do and want to learn more, reach out to us so we can get to work.

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