PPC Management in Columbus, Ohio

Expand Your Columbus, Ohio, Business with PPC Management

If you need to generate leads and sales for your Columbus, Ohio, business, partnering with a local PPC management company with a proven record of successful results is the way to go.

At OppGen Marketing, we’ve found that PPC advertising requires you to use both halves of your brain: the left and the right. PPC is an art and a science. We excel in both of these areas, which has led to us helping hundreds of businesses achieve their goals through search advertising.

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Our Columbus PPC Management Program

Keyword Research & Market Analysis

After our initial discovery call, we’ll use specialized tools to find the best relevant keywords for your Columbus business or service and your budget. We’ll also take the time to gather competitive data so you’ll know who your best local competitors are while highlighting your company’s strengths and weaknesses so you can have a sharper, more competitive edge. From there, we’ll start building your PPC campaign.

PPC Account Management Experts

Creating your own PPC campaign can be a lot to take in. There are so many different strategies and components you are able to use, but not all of them are going to be as effective as others.

At OppGen, we manage client campaigns manually when setting up accounts. This process allows us to control the cost per click at the keyword level, giving us more precision than what’s available through solely automated campaigns.

Whether you’re using Google Ads or Microsoft Ads or a combination of both, rest assured you’re in the care of PPC experts.

Customized Landing Pages Proven To Convert

PPC advertising means you pay for every click on a search ad. Depending on the cost per click, this can quickly add up to a good chunk of money. You want to ensure prospects are going to convert or are at least more likely to do so.

One of the best ways to improve conversion rates is to have landing pages designed to convert. OppGen creates beautiful customized landing pages for your business as part of our PPC management program. But we don’t stop at creating landing pages. We continue to test them using an A/B testing strategy, ensuring you’re getting the best conversion rate possible.

Success Stories from Our Clients

Pelotonia

Pelotonia, a Columbus-based nonprofit that raises funds for cancer research with a cycling event, had a huge growth goal to increase event registrations and donations. Pelotonia knew they’d need to utilize digital marketing channels. But the problem was Pelotonia was running tight on both time and money. They had to focus on managing and running the event, not manage and run a PPC campaign.

With our help, Pelotonia was able to receive a few hundred dollars each month through the Google Ads Grant program to help them cover the expenses of PPC ads. Obtaining the grant was a small part of the challenge, as Google’s guidelines to keep the grant money coming in are very strict.

Results:

100+ new registrants
446% return on ad spend

M/I Homes

We developed a unique PPC strategy for M/I Homes, a Columbus homebuilding company. M/I Homes’ initial strategy was based on a community model in which each individual H/I Homes community had a small budget. These small budgets could withstand 1 or 2 clicks but would then be shut off because they’d hit the budget limit. This meant these communities were missing out on prime opportunities for prospective residents.

We shifted the marketing model from a community-based model to a division-based model, which allowed multiple M/I Homes communities in the same geographical area to pool their budgets. This way, they wouldn’t have their PPC ads shut off within a couple of clicks. On top of that, OppGen built custom microsites to increase conversion rates.

Results:

85% increase in conversions
40% increase in clickthrough rate
40% decrease in cost of conversion
35% decrease in average cost per click

AEP Energy

AEP Energy, an electric energy and natural gas service provider headquartered in Columbus, Ohio, needed a way to drive enrollments more effectively. The main challenge AEP Energy had to deal with was the drastic fluctuation in energy rates, which would impact the number of customers enrolling.

The AEP Energy marketing team partnered with OppGen to develop a paid search campaign that included both PPC ads that included information about current rate savings to entice more prospects to enroll with AEP Energy.

Results:

75% increase in monthly enrollments
45% decrease in cost per enrollment

Contact OppGen for PPC Management in Columbus, Ohio

OppGen Marketing is a PPC management company in Columbus, Ohio, that has helped hundreds of clients generate more leads and revenue through our paid search advertising program and other marketing strategies.

For more information about how we can help your business succeed, contact us today, or fill out our free digital audit.

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