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video marketing for lawyers

By OppGen

Video Marketing for Lawyers: The Complete Guide

Video Marketing for Lawyers: What You Should Know

Video marketing for lawyers has become a critical component to firms’ marketing strategies. But if you’re like many firms, you may be struggling to keep up with the ever-changing online marketing landscape. 

It’s no secret that video is becoming the predominant form of online marketing. It’s been shown that including video on a web page can increase conversions by up to 80%

And if that wasn’t enough, adding a video to an email can result in a whopping 200-300% increase in click-through rates

With that, Instagram videos, YouTube, and TikTok have opened wildly new windows of opportunity for video marketing for lawyers and firms.

If you aren’t using video, you’re already behind the curve. Video is one of the most effective mediums for growing your brand, visibility, trust, and business online.  And the great news is that you don’t need to spend thousands of dollars on a studio setup, lighting, and expensive cameras to create high-quality video.

Continue reading to learn more about video marketing for lawyers, how you can bootstrap a high-quality office video setup, and leverage video to grow your firm’s brand, visibility, and business. 

 

Why Video Marketing?

The better question is: “Why wouldn’t you?”

Marketers, attorneys, and businesses of all types know that video…

  • Shows potential clients you’re a leading firm and authority in your market
  • Improves your firm’s SEO and organic search rankings
  • Drives more clicks, leads, and new clients to your website
  • Boosts conversions both on and off your website

In the last 4 years, video marketing has seen unprecedented growth. In 2018, the average consumer watched 10.5 hours of online video per week. In 2022, that figure skyrocketed to 19 hours per week.

Right now, around 80% of all consumer traffic online goes to video.

Here’s a run down of some other stats that may blow your mind:

  • 31% of marketers use video to boost their SEO (on and off their website).
  • Including a video on your firm’s landing page can increase your conversions by 80%.
  • 81% of marketers report increasing their and their client sales with video.

 

Video Marketing for Lawyers: How to Get Started

Right now, you may have some concerns about jumping headfirst into video marketing:

  • “Isn’t video equipment expensive?”
  • “I’m super busy. How much time is this going to take out of my schedule?”
  • “Do I really have to be on camera?” (gulp!)
  • “Who’s going to edit, post, and share my videos?”

You’ll be happy to hear that shooting, editing, and marketing videos are far easier than they sound…

If you need help with your video marketing strategy and how that integrates with your content marketing, SEO, or paid advertising, contact our marketing team at OppGen today

How to Bootstrap Your Firm’s Video Setup

You don’t need a Hollywood soundstage to make your video look and sound great.

If you want to go big and it’s in your budget, you can, but most attorneys don’t know you can actually put together a stellar in-office video set-up at your desk or in a conference room for between $400-$500.

Here’s how to do it…

 

Every Smartphone is a Portable Studio

We’re lucky to live in a time where virtually every smartphone can shoot high-definition, 4K video. If you have an iPhone or Android phone that was made in the next 1-3 years, congratulations — you can be your firm’s very own Spielberg.

Stabilization: Smartphone Tripods for Law Office Studios

Now that you’ve got your portable movie studio on your phone, you just need to stabilize it. We recommend browsing Amazon for a smartphone tripod that fits your needs.

Most of these have universal mounts that fit the vast majority of smartphones. You can get a gorilla-style tripod which is great for setting on desks and tabletops. They have moveable, jointed legs so you can attach them to doorways, chairs, and a variety of different objects around your office for unique shots and angles.

Traditional tripods with telescoping legs are also great if you just want to mount your phone from the floor.

Estimated Cost: $10-$50

 

Audio: The Most Important Part of Video

What you may not know is that sound quality may be the single most important part of video. You can have the best quality video on the planet, but if you have:

  • Crackly, muffled, or distorted sound quality;
  • Tons of background noise; or
  • Quiet or unclear vocals

No one is going to stick around to watch your full video. Video marketing for lawyers is about nailing quality and clarity.

Again, you don’t need a big budget or fancy equipment to get that.

There are a lot of great, affordable, and even portable audio options out there to give your videos the crisp, clean sound quality they deserve.

Once again, go back to Amazon or Google and search for:

  • Best Smartphone Lavalier Microphones: These compact mic setups easily attach to your shirt or blouse collar and can be used wirelessly or plugged directly into a tablet, phone, or computer.
  • Best Desktop or Podcasting Microphones: Capture premium sound quality and can be plugged directly into your computer’s USB port.

Estimated Cost: $50-$150

 

Lighting Recommendations for Attorney Video Marketing

Lighting is another simple yet critical factor in making a great video. Once again, you don’t need a TV- or movie-quality lighting kit to make your videos stand out.

  • Ring Light: Ring lights are one of the best, most portable, and most cost-effective ways to get a high-quality lighting setup in your office. A lot of these come with built-in smartphone tripods and even directional microphones. 
  • Box Lighting Kit: If you want to get a little more robust, you can get great multi-piece box lighting kits on Amazon as well.

Estimated Cost: $50-$200

 

Simple Video Editing Software

Microsoft and Apple computers both have free built-in video editing software. You can even use free studio-quality video editing software on your Android or iPhone.

Estimated Cost: $0

 

Outsource the Shooting and Editing Process

So you have your shiny new studio set up. Now what?

Unless you plan on spending your nights and weekends editing, publishing, and sharing your videos on social media, you’ll need some help.

That’s where outsourcing comes in. Finding someone to spearhead and take over the shooting and editing process — if you can — is essential for keeping video marketing for lawyers as simple and streamlined as possible.

If you already have a receptionist in the office, empower them by giving them the time and resources to learn these new skills.

If your reception staff doesn’t have a background in video or audio but is already fairly tech-savvy, it only takes a few hours of watching YouTube videos to learn how to shoot, edit, upload, and share great video content.

 

Elements of Good vs. Great Video Marketing for Lawyers

There are some other elements of great video marketing for lawyers that may require you to outsource talent out of the office:

  • An opening animation sequence (5-20 seconds). This will be the standard opener you put at the beginning of all of your videos.
  • A closing animation sequence with a call to action (5-10 seconds).
  • Simple, yet signature, background music.

Take a look at this example video from our client GBM Law.

What did you notice?

  • An opening animation
  • Great background music
  • Captivating slide transitions between topics
  • A call to action
  • A nice closing slide

This is more technical work that would be great to outsource out of the office. You can find a lot of outstanding talent on Fiverr.com who can do all of this quickly and affordably.

There’s a lot more to marketing your videos than just publishing them to your website, social media, and YouTube. Contact our team today to learn more about video marketing strategies for your law firm. 

 

Video Marketing for Lawyers: Content Topics

So now you’ve got your studio set-up, music, opening, and closing video assets and you’re ready to start shooting.

What are the topics going to be for your videos?

The types of content that tend to be the easiest to shoot and that perform best for attorneys are:

  • Frequently Asked Questions (FAQs): Make a list of the most frequently asked questions you get from new leads and clients. See if you can come up with 10-15 of these.
  • Client and case successes: Are there any recent case successes you and/or your client wouldn’t mind sharing on camera? (privacy, discretion, and client consent are key here).
  • Unique value [ropositions: What makes you different and better than other firms? Why are you passionate about what you do?
  • Involvement in your community: Is your firm actively involved in bettering your community? Talk about events that you’re participating in locally.

 

Video Marketing for Lawyers: Put it on the Calendar

If you don’t prioritize video marketing, it will never get done.

Get together with your reception and office staff and outline a shooting schedule for the month. Send out a calendar invite and reminders so you don’t miss it.

Here are some other tips for sticking to your video marketing plan…

 

1. Choose a Pace That’s Sustainable

Don’t make your shoot schedule overwhelming. Instead of committing to shooting or posting multiple videos per week, choose a number of videos that work with your schedule. We recommend shooting, editing, and posting at least two videos monthly.

 

2. Batch Shoot When Possible

It’s a lot easier to block out three hours of your schedule once per month to shoot a handful of videos than it is to squeeze six separate 30-minute shooting sessions into your calendar.

Batch video shoots and editing time into your schedules as much as possible to save time and create more content.

When you get more comfortable with shooting video and being on camera, you may be able to shoot 2-3 months’ worth of video content in a few hours.

 

3. Recruit Help Around the Office

Recruiting help around the office is key when it comes to everything from shooting videos to video marketing for lawyers.

It’s easy enough to set up your tripod, phone, and microphone to shoot video on your own, but your receptionists or partners can provide a helpful eye and ear during the process.

See if you can at least get one other person in your office to help you with setup and feedback while you’re shooting.

 

4. Automate Social Sharing and Maximize Visibility

One of the best aspects of video content is that videos can have a long marketing shelf life. You may shoot FAQ videos about your practice area or firm that are relevant for 2-3 years minimum. There’s a good chance your videos will have evergreen value, which makes them ideal for sharing and resharing on social media.

There are a few things we remind our clients of when they’re focusing on building their brand and growing their visibility with video, on and off social media:

  • Posting or sharing something one time, doesn’t mean 100% of your audience will see it.
  • Why post or share a helpful video on social media one time when that video provides ongoing, lifetime value?
  • Resharing helpful content on social media is a great way to build up your audience, visibility, and trust in your local market, giving more people more opportunities to see your videos.

Posting on social media may sound time-consuming, but helpful social media management tools like Hootsuite, Buffer, Sprout Social, and Sendible make social media marketing automation easy.

They give you the power to write or create a post once, and then let the software automatically: 

  • Queue those video posts to be shared and reshared on a schedule of your choosing (quarterly, monthly, weekly, or even daily)
  • Post your content on the best days and times to maximize visibility, exposure, clicks, and engagement

 

In Closing

Video marketing for lawyers is becoming more and more popular as a way to build visibility, credibility, and trust with potential clients in your local market.

If you or your firm have any questions about integrating video marketing, SEO, PPC, social media, or social advertising into your digital marketing strategy, contact our team today for a consultation call today.

SEO and content marketing for law firms

By OppGen

SEO and Content Marketing for Law Firms

SEO and Content Marketing for Law Firms

SEO and content marketing for law firms are two critical components of successful online marketing campaigns.

  • What is content marketing?
  • What is SEO?
  • Why is SEO and content marketing for law firms so important?

We’ll admit, digital marketing can be confusing. There are so many channels, tactics, strategies, methods, platforms, and opinions to consider. With all these options, it’s easy for your efforts to become divided and ineffective.

However, any agency worth their salt will tell you that SEO and content marketing are the foundations of an effective law firm marketing campaign. 

Luckily for you, OppGen Marketing is that agency. Don’t believe us? Schedule a free consultation with us today.

 

What is Content Marketing?

Content marketing is the process of creating and sharing relevant, valuable, and engaging content on your website and other digital channels (social media, YouTube, features on other websites, etc.).

Content marketing includes all types of media:

  • Text-based media like blogs, articles, ebooks, and emails
  • Images, photos, and infographics
  • Video 
  • And audio

Great. But why is content marketing for law firms so valuable?

 

Why Content Marketing for Law Firms is Essential

The goals of content marketing are simple and straightforward:

  • Get your content to rank on Google.
  • Gain more visibility online with your target audience: Individuals in your area searching for keywords, phrases, and questions related to your practice.
  • Bring more qualified traffic, leads, and legal clients to your website and firm.

What does it take to create great content? 

Quality, strategic content should provide answers to your target audiences’ questions and solutions to their problems.

Content assets should…

  • Educate, inform, and engage your target audience.
  • Build trust with them by showcasing your knowledge, credibility, experience, and success in your field.
  • Push visitors to contact your firm for a consultation (phone call, website contact form, website chat feature).

Content marketing is a fairly simple concept but is far more complex in execution. In fact, law firm content marketing happens to be particularly competitive. It takes skilled SEO technicians, writers, marketers, and creators to put your law firm on the map.

 

What is SEO?

SEO (Search Engine Optimization) is the process of optimizing various assets on and off of your website to rank higher on Search Engine Results Pages (SERPs), for searches related to your practice.

This can include…

  • Content Marketing: Enhancing and creating website content like text, blogs, videos, audio, photos, etc.
  • Improving technical aspects of your website like speed, performance, mobile-friendliness, navigation, and user experience.
  • Managing your online presence and reputation: Directories, social media, and overall web presence.

You can begin to see why SEO and content marketing are critical for the digital success of your law firm.

 

Relationship Between SEO and Content Marketing for Law Firms

SEO and content marketing for law firms should be synergistic. Not mutually exclusive.

SEO guides, informs, and enhances your content. SEO knowledge and tools give us the ability to research, analyze, and strategically incorporate valuable information and keywords into your content.

These are the exact keywords, questions, and phrases your target audience is using to look for your firm on Google and other search engines.

Content marketing works to boost your SEO and SERP (search engine results page) standings. Creating strategic, search-oriented content can increase your ranking on SERPs — producing more visibility, traffic, leads, and clients for your firm.

OppGen Marketing’s SEO program includes strategic content creation. Click here to request more information.

 

SEO without Content | Content without SEO

Using one without the other doesn’t really work.

Consider this: If you have superb website content but a slow, underperforming website — visitors won’t stay on your site. Additionally, Google will see your site has performance deficiencies and penalize you because of it.

Conversely, if you have a high-performing, user-friendly, easy-to-navigate website but inadequate website content, it may be impossible to rank.

Great content can’t compensate for bad SEO.

The best SEO strategy can’t make up for poor or subpar content.

 

How SEO and Content Work Together

Your SEO and law firm content marketing should be used concurrently. When they are, they can produce results greater than the sum of their parts.

Here is a quick breakdown and some highlights of the collaborative relationship between SEO and content marketing:

  • Content and SEO need to work together: They give users relevant, helpful, informative, unique, attention-grabbing content on a fast, responsive, organized, and user-friendly website.
  • SEO informs Strategic Content: A core component of SEO is identifying the keywords, phrases, and questions your audience is searching for.
  • SEO and content marketing are essential for ranking, increasing your digital footprint, and driving more traffic, leads, and clients to your website.

 

Digital Marketing Strategy for Law Firms

Content marketing for law firms and an informed SEO strategy are key to your firm’s digital success. What about the other aspects of digital marketing?

As with SEO and content, every aspect of your digital marketing efforts can work synergistically to grow your firm’s business.

There’s a good chance that the majority of your firm’s new, non-referral leads come from Google and other search engines. However, that’s not the online place they’re studying your online presence. 

Your ideal clients are also searching for and validating your firm in other areas of the web, like:

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • Directories like Yelp, your Google Business Profile, Avvo, and SuperLawyers

Bottom line: The best way to get discovered by new clients online is by consistently and strategically expanding your digital presence, across platforms. 

Results-driven content marketing strategies utilize a mix of different channels and types of media to get in front of your target audience, on the digital platforms they use the most. 

 

In Closing

Our team at OppGen uses industry-leading SEO tools, marketing best practices, and personalized, high-caliber content to produce winning law firm content marketing and SEO campaigns

If your business needs an SEO and content marketing strategy to put your law firm on the map and get you more visibility with your target audience, contact our team at OppGen today for a complimentary strategy session.

lawyer reviews checklist

By OppGen

The Ultimate Law Firm SEO Checklist

Law firms that aren’t using search engine optimization (SEO) as part of their digital marketing strategy are missing out. 

SEO helps your law firm’s website rank higher on search engines, increases your visibility with your target audience, and brings your firm more clients through organic searches.

Our law firm SEO checklist will help your firm get started with optimizing your website and kick off your SEO strategy to help increase your organic visibility and traffic from Google and other search engines. 

For even more SEO optimization advice for your law firm, contact us today.

 

Table of Contents

 

What is SEO?

SEO is the strategic work done on, off, and behind the scenes of your website to help you rank higher on Google. The goal of SEO is to increase the quality and quantity of organic traffic your firm brings to your website. 

SEO involves everything from improving the speed, responsiveness, and user-friendliness of your website to targeting the keywords and phrases your ideal clients are searching for on Google, and more. 

Why is this so important for law firms?

Because when your potential clients need an attorney, they go to Google first.  

Let’s say run a personal injury firm in your area. When potential clients need an attorney, they’ll go to Google first, even before they’ll reach out for personal recommendations. 

They’ll look for attorneys by searching for terms and phrases like “personal injury attorney near me” or “car accident lawyer in my area.” 

The better your SEO, the higher you’re going to rank for searches like these and others related to your practice area and services. The better you rank, the greater the odds that these clients will come to your website, vs. your competitors. 

 

3 Pillars of Law Firm SEO

Your law firm SEO strategy needs to cover the three key pillars of SEO in order to be successful.

 

1. Technical SEO

Is your website fast and user-friendly? Does it work well on mobile devices? Is it easy for Google to crawl and index? 

If SEO work was described as a car, your technical SEO would be everything under the hood that makes your car fast, smooth, efficient, responsive, and fun to drive.

 

2. On-Page SEO

Your law firm’s on-page SEO addresses the visible content on your website. 

On-page SEO involves optimizing your practice’s website content for relevant keywords that your target audience is searching for. Effective on-page SEO strategies naturally incorporate keywords and phrases your target audience is searching for to find an attorney, directly into your website copy and text. 

Quality on-page SEO content starts with… 

  • Answering your client’s questions, in regards to your practice area and services. 
  • Providing solutions to their problems that your firm is uniquely qualified to handle. 

 

3. Off-Page SEO

This aspect of SEO addresses other websites on the internet that link to or reference your firm’s site. The more authoritative and relevant websites you have linking back to your website, the more credibility you build with Google and your audience.

You can build your own off-page links by creating business profiles on helpful directories such as:

  • Google
  • Yelp
  • Avvo
  • Findlaw

Now that we have the pillars of SEO covered, let’s jump into setting up with your law firm SEO checklist…

 

Law Firm SEO Basics

This section focuses on getting the most important tools, accounts, and profiles you’ll need for analyzing and improving your SEO. 

We’ll be covering how to… 

  • Set up Google Analytics for your law firm
  • Set up Google Search Console
  • Connect Console and Analytics
  • Install an SEO plugin on your website

The set up of a solid SEO strategy can be complicated and overwhelming. Especially if you haven’t done this before. 

If you need professional assistance and support with your law firm’s SEO strategy, schedule a strategy call with our SEO team at OppGen today

 

Set Up Google Analytics for Your Law Firm 

Google Analytics gives your firm the ability to track key data that’s tied to your SEO and website performance. These tools help us track valuable data like: 

  • How much website traffic you’re getting. 
  • What pages your visitors are going to or finding the most helpful. 
  • How and what channels your visitors use to find you. 
  • Phone calls, contact form submissions, and chats that potential customers are making through or on your website.

To track this valuable data, you need to have a Google Analytics account.

Start by going to google.com/analytics and either create an account by clicking “Start for free” or sign in to your Google account by clicking “Sign in to Analytics.”

 

Set Up Google Search Console

Once you’ve finished setting up your law firm’s Google Analytics account, it’s time to set up Google Search Console

Google Search Console is another free Google service that allows you to monitor and troubleshoot your website’s appearance and performance. You can use it to find and fix technical errors, submit sitemaps, see backlinks, view queries people are using to search for your law firm, and much more. 

After setting it up, be sure to link your Google Search Console and Google Analytics account for advanced tracking and deeper insights into your law firm’s website data and performance. 

 

Install an SEO Plugin on Your Website

Another quick, easy, and free SEO win for your law firm is installing an SEO plugin on your website. 

Our preferred website creation platform is WordPress, which powers around 40% of all websites on the web. They have some of the industry’s best free and paid SEO plugins for websites.

The most popular, widely-used, and highest-rated SEO plugins on WordPress include:

Only download and activate one of these plugins to use on your law firm’s website. There are tons of great training resources for each of them you can find online so that you can start improving your law firm’s SEO.

 

Technical SEO Checklist for Law Firms

As we mentioned, technical SEO focuses on the technical aspects of your website, like site speed, design, responsiveness, user-friendliness, and mobile performance. These are all ranking factors search engines consider when ranking websites.

Two core aspects of technical SEO are:

  • Making sure your law firm’s website is mobile-friendly
  • Monitoring and optimizing your website’s speed

 

Make Sure Your Website is Mobile-Friendly

Your ideal clients use search engines on their phones more than any other device. 

In fact, 54.4% of all website traffic in Q4 of 2021 came from mobile. 

Your law firm’s website has to be mobile-friendly. This is one of the first things Google takes into consideration when crawling your website and configuring how to rank it.

A mobile-friendly site is one that loads quickly and is easy to navigate on any mobile device. Keeping a simple, uncluttered, straightforward website design makes a huge difference in increasing site speed and creating a better user experience on mobile devices.

How can you see if your website is mobile responsive?

Start with running your website through Google’s Test My Site Tool. This will give you direct feedback from Google on how your website is performing on mobile, and what you can improve.

Next, you can use Google Chrome’s free inspection tool to see what your website looks like on a variety of mobile devices. 

All you need to do is… 

  • Go to your website.
  • Right-click anywhere on the page.
  • Then left-click on “Inspect.”

Google will reload the page in its Inspect view.

At the top of the page, you’ll see a thin white bar that says “Dimensions” along with the name of a mobile device that your browser is simulating (such as an iPhone X). This means you are looking at your website as it would appear on the mobile device you’ve selected. 

Next to the name of the mobile device, there is a small triangle. Click it for a dropdown list of other mobile devices. You can test different types of mobile devices and their different dimensions (your website will look different on an iPad Pro vs a Galaxy Fold phone).

The Inspect tool makes it easy for you to see what your website looks like on mobile devices and if there are any issues with your website’s mobile version.

 

Check Your Law Firm’s Website Speed

Speed is another critical website ranking factor for Google. Your law firm needs to be fast and load quickly to rank. The slower your website, the bigger of a detriment it is to your SEO. 

In fact, mobile responsiveness and speed alone can be the difference between ranking on page one for your target keywords and phrases, to not ranking at all. 

To check your site’s speed, go to Google’s Page Speed Insights tool and enter your website’s URL and click “Analyze.”

Google’s Page Speed Insights tool will rate your website’s speed, and give you detailed notes and steps on how to improve it. 

Keep in mind that the Page Speed Insights tool inspects a single page at a time, so you will want to eventually run speed tests on all pages on your website. 

Pro Tip: Use your Google Analytics to uncover what pages on your website generate the most traffic. Run a speed test on those first to see what you can improve to help them rank better.

Need help improving your law firm’s site speed and mobile-friendliness? 

Contact our SEO team at OppGen today for a free SEO audit of your law firm’s website.

 

Make Sure Your Firm’s Website Pages are Secure

Google (and your website visitors) need to see that your website is secure.

If your website URLs are still using HTTP, you need to make the switch to HTTPS

HTTP URLs are a sign to Google and your audience that your site pages are not secure. 

This puts your firm at a major disadvantage for ranking. It also makes your website more hackable, so it’s a security breach waiting to happen. If your law firm’s website may contain highly sensitive firm or client information, you need to secure your website. 

If you’ve made the switch over to HTTPS from an HTTP site, be sure that you set up 301 redirects that forward your website visitors from your HTTP pages, to the HTTPS address.

 

On-Page SEO Checklist for Law Firms

Like we mentioned earlier, on-page SEO is all about your website’s content. Out of all of the different pieces of SEO, you have the most control over on-page SEO.

 

Keyword Research and On-Page SEO and for Law Firms

On-page SEO encompasses the content and pages you create and publish to your law firm’s website. 

It involves optimizing the pages of your website by strategically incorporating keywords and phrases your target audience is using to search for your law firm on Google. 

These are the exact terms your target audience is using when searching for a law firm or attorney in their area. This is why keyword strategy is a critical piece of law firm SEO. 

Thankfully, there are a plethora of tools you can use to aid you in keyword research. We recommend investing in an industry-leading SEO and keyword tool like ahrefs or SEMrush

These pieces of software not only help you identify what keywords your target audience is searching for, but also have a full suite of tools for helping your firm with on-page, off-page, and technical SEO as well.  

 

Off-Page Checklist: SEO for Law Firms

Off-page SEO has a few major components:

  • Building out a strong network of backlinks on other, credible websites, which link back to your firm’s site.
  • Creating profiles on relevant online directories like Google Business Profile, Yelp, Avvo, FindLaw, and social media. 
  • Managing your law firm’s reputation on those directories.

These steps work to increase your firm’s online visibility and reputation, both of which are critical to ranking on search engines. 

Some important steps for getting started with off-page SEO for law firms are:

  • Setting up your Google Business Profile page
  • Adding your law firm to relevant legal directories and listings
  • Posting content to social media
  • Encouraging happy clients to leave positive reviews for

 

Set Up Your Law Firm’s Google Business Profile Page

A Google Business Profile (formerly Google My Business) is a must for any business. These free listings allow you to respond to client reviews, post updates, and put your law firm’s location on the (Google) map.

Google has some simple steps you can follow to set up or claim your law firm’s Google Business profile. 

 

Add Your Law Firm to Online Legal Directories

One important off-page SEO ranking factor is link building. Link building is when other websites have links that send users to your website.

Google and other search engines delineate between trusted websites and resources vs. ones lacking credibility. You want sites with credibility and authority to link back to your website. 

The more credible sites you have linking back to your law firm’s website, the greater credibility you build with search engines.

The challenging part is that it’s difficult to ensure high-domain authority sites will link to you. 

That’s where legal directories come in. 

Many online legal directories have established domain authority and credibility, which is why it’s important to create a business profile for your firm on these directories (Avvo, Findlaw, etc.). Plus it makes your law firm easier for prospective clients to find. 

 

Post Content to Social Media

Along with creating listings on legal directories, you can also start building up more backlinks by posting content to your law firm’s social media pages on a regular basis.

 

Encourage Clients to Leave Positive Reviews

Now that your law firm has a Google Business Profile, legal directory listings, and social media pages ready to go, all that’s left for you to do is ask your happy clients for reviews. 

Getting as many glowing 5-star reviews as possible tells search engines your firm does great work. In turn, they’ll reward you with better visibility on search engines results pages, and in the maps section of local search results. 

 

Improve Your Law Firm SEO with OppGen

Law firm SEO is an ongoing process and a full-time job. It requires staying up-to-date on the latest Google algorithm updates and SEO best practices. It’s a responsibility that requires the expertise of a skilled law firm marketing partner. 

At OppGen Marketing, we have a dedicated SEO team with years of experience in law firm SEO.

Schedule a strategy call with our team today so we can help you improve the digital footprint and online visibility of your firm.  

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