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By OppGen

30+ Personal Injury Blog Topics That Will Help Future Clients

One of the greatest assets a lawyer in any area of practice can provide is legal advice. This advice helps current clients make decisions that will aid their case and, ideally, get them their desired outcome. Similarly, that advice can be used to help future clients, too, and creating a blog content to share this knowledge with the public can go a long way in doing that.

With personal injury law, there are so many topics that can be of great use to clients and your community. Should you ever run out of ideas for personal injury blog post topics, here are more than 30 to get you started.

Considering there are various subcategories of PI, you as a personal injury attorney can use some of these personal injury blog topics more than once, using a topic for each area your practice covers.

If you don’t have the time to write personal injury blogs for your law firm’s site, we recommend contacting our SEO team, which has an in-house team of content writers.  


The Value of Keeping a Personal Injury Law Blog

Maintaining a blog on any website is important. Maintaining a legal blog on your law firm’s website is invaluable. 

Maintaining a legal blog and regularly posting helpful, new content can help you: 

  • Rank on Google to get more organic search visibility in your local market
  • Drive more, qualified traffic to your website
  • Build trust and credibility with your target audience
  • Drive new clients to call and contact your firm

Taking the time to write and promote blogs that educate and inform potential clients shows them you’ve got your audience’s best interests at heart. 

What Goes into Good Personal Injury Law Firm Blog Post Ideas?

So what goes into creating helpful, high-quality, performance law firm content?

  • Using your blog to explain or distill complex or confusing legal topics.
  • Addressing specific client questions and how to navigate or work through them.
  • Showing how an attorney (your firm) can help in their situation, claim, or case.
  • Providing actionable content that helps potential clients take the first steps in getting help.
  • Showcasing the unique value of your personal injury law firm’s values, commitment, and services. 
  • Publishing fresh content regularly shows that your firm is engaged and active in the community and online. 
  • Creating a strong call to action to contact your firm: “Contact us today,” “free case evaluation,” etc. so your visitors know exactly what to do.

If you can check most of these boxes, your legal blog content can help your firm’s website get more traffic, and turn more of that traffic into calls, contact form submissions, chat submissions, leads, and new clients for your firm. 


1. Car Accidents, Workers’ Comp, Medical Malpractice, and More

Personal injury law firms can cover a lot of different subcategories in this practice area: car accidents, motorcycle accidents, workers’ compensation, dog bites and attacks, truck accidents, and more.

Create a blog post for each of these subcategories and explain what goes into each case, what standards clients must meet in order to have a personal injury lawsuit or claim, and any other pertinent information.


2. Personal Injury Lawyer FAQs

When communicating with clients, take note of the most common questions they ask and use those questions to create a Frequently Asked Questions (FAQs) blog post.

The great thing about FAQs is that they can be general or specific, so you can easily create multiple FAQs blog posts for different areas of personal injury law. For example, if you’ve worked motorcycle accident cases and workers’ comp cases, you can create an FAQ blog post for each of these personal injury law areas.

Depending on your law firm’s website host, you may even be able to categorize these posts as FAQs, making them easy for prospects and anyone who needs legal advice and/or assistance to find. WordPress-based sites allow you to create different categories and sort blogs in these categories.


3. Responses to Client Questions and Comments

Perhaps one of your clients asks a question that hasn’t been asked before, but it’s one that you think may help others in similar cases. Use that question to your advantage.

Depending on the nature of that client’s case, you may be able to include context around the question (i.e., going into the details of this case, naming your client with or using a pseudonym with the client’s permission in either case, explaining why you thought this question was important, etc.) before going into answering it.

In some cases, you may even notice a comment on a particular blog post or social media post. You can also write a blog post responding to these comments or answering questions, even if whoever commented isn’t a client. This is a great way to build trust with prospective clients, who see that you care enough to respond to their comments and questions.


4. How to File a Personal Injury Claim

To people outside of the legal profession, filing a claim, and in general, the concept of starting any type of court proceeding, is intimidating.

Help people better understand how filing a claim works and outline the process step by step for potential clients.


5. Overview of the Legal Process

For your clients, the personal injury process can be complex and confusing.

If you can explain and simplify the process for them, you’ll have a far greater chance of winning them over. 

If applicable, you can create overview blogs for each type of case you handle. 


6. The Personal Injury Litigation Process

Discussing the litigation process and what clients can expect can ease some anxiety, too.

If you also explain what your firm does during this process, prospects are more likely to trust you and reach out to you for help with their case.


7. Court Terminology 101

Even though terms like defense, prosecution, and attorney are crystal clear to you, they may not be to prospective clients.

Creating a blog post that explains basic terminology in a way that is understandable to most people can help them make better sense of what goes on in a courtroom. This information may even help them feel more confident about contacting your personal injury law firm.


8. Appeals Process for Injury Victims

Not everyone is aware that there is an appeals process, let alone how to start that process. Discussing the appeals process in a blog post can also help people determine whether or not filing an appeal is truly worth the effort.


9. Burden of Proof

The burden of proof is not a simple concept to those outside of the legal profession. This personal injury blog topic can be of great use to clients and prospects alike, helping them understand what burden of proof is, what goes into it for each subcategory of personal injury law.


10. How to Gather Evidence

The evidence needed varies from case type to case type, so this is a personal injury blog topic that can easily be used for several different areas.

You can explain how clients can gather evidence in a way that is safe and legal. You can also discuss how your firm gathers evidence for each of these case types, giving prospects more insight into your process. Doing so creates transparency and trust, and makes it more likely for prospects to reach out to you for help.


11. Types of Damages

Different types of personal injury claims and lawsuits sometimes have different types of damages. Breaking down each type of damage for each type of claim and other information is useful and can also help prospective clients decide whether or not filing a claim is worth their time, especially when taking things like damage caps into consideration.


12. When to Settle

Sometimes settling outside of court is the best option for your client’s case.

But how exactly do you know when you should settle and when you shouldn’t?

How should your client gauge this?

Writing a blog post that explains your process of determining when or when not to agree to a settlement helps not only prospects understand your thought process but also decide whether or not they should settle.


13. When Small Claims Court is the Best Option

Some cases are best resolved in small claims court. Explain to readers, particularly local ones, what constitutes a small claims case, what the maximum amount they can receive, and what they can do when representing themselves in such a case.


14. Who or What Can Be Held Responsible in Personal Injury Cases

In some cases, it’s not always clear who should be held responsible in personal injury cases.

In a blog post, give some examples of when there may be confusion over who or what should be sued or sent a claim.

Don’t stop there, though — give readers a why, explaining why a company should be held responsible instead of a single person. This is also a great place to drop a call to action telling prospects to contact your personal injury law firm to help them determine whom they should be filing a claim against.


15. Resources for Injured Clients

This is probably going to be one of the most useful personal injury law blog topics. Not every injured client is going to have the resources to get the care they need, which is why it’s a great idea to create a list of resources for injured clients. This could be anything from affordable healthcare resources to local places to apply for extra financial assistance.

A blog post like this shows you’re willing to go above and beyond for your clients, and that you genuinely care for them and want the best for them in just about every aspect of your life.


16. How to Deal with Insurance Companies

In the case of motor accidents, insurance companies play a pretty important role in determining all sorts of things, with the most important of these things being how much money your client should receive from their insurance company.

Insurance companies can be a pain to navigate, so giving people a guide for how to get what they deserve can be incredibly insightful.

This doesn’t have to stop at car insurance, either — you could even put together a guide for navigating medical insurance and its various terminology. 


17. Waivers and Contracts

In the event a client has signed a waiver or is under contract, they may believe they cannot file a claim against the entity they signed the waiver or contract for, and so they won’t attempt to file a claim.

But there may be cases in which they may still be able to file a claim or lawsuit even though they signed a waiver or contract. In a blog post, explain the reason(s) why they still could file a suit or claim and give some examples of when and when that isn’t an option.

Don’t forget that call to action, either: remind them to contact your law firm if they aren’t sure, even with the information you shared on this blog.


18. Safety Tips

Safety tips make for great evergreen content—timeless content that is always relevant and of interest to readers—and can help prevent future accidents, to some extent. 


19. Local Statistics About Accidents and Injuries

Just about every year, your state or local government should put out statistics and numbers covering the number of accidents and injuries reported in certain situations, particularly motor accidents.

This can make for an excellent annual blog post that compares the most recent statistics to last year’s or years prior. In some cases, you may be able to explain why there may be more or fewer accidents. 

Here’s an example. Let’s say the most recent report said there was an increase in motor accidents. Earlier that year, the state’s maximum speed limit was raised from 60 to 70 mph at the start of the year. This could explain why there were more accidents compared to the most recent report.

It’s important to stay up to date with any changes in local and state law for this reason and several others.


20. Coverage of Local Accidents and Injuries

It’s always a good idea to keep an ear and eye out for local news about local accidents, injuries caused by negligence and/or carelessness, or mass tort suits.

You can discuss these incidents while also offering legal insights and advice on what you think the people in these situations should do.


21. Changes in the Law That are Relevant to Personal Injury Law

If there’s ever a change in the law that could be relevant to personal injury law, write about it and share your thoughts on it. If the damage cap was lowered for certain types of cases, you could discuss the case and the reasoning behind that happening and whether or not you think it’s a good idea and why.


22. Your Thoughts on Verdicts and Decisions Made in Your Community

If there’s a local case that’s been talked about a lot or has gotten a lot of coverage, you can certainly write a blog post about your thoughts on the case, its progress, and if there’s been a verdict or decision, discuss whether or not you thought it was the right decision.

Share what you think should have been the outcome. If you had to decide the sentence, what would you go with and why?


23. Thoughts on National or International Verdicts

You can apply the same concepts and ideas as mentioned in the above blog topic to cases outside of your community.


24. Construction that Affects Community Roads and Local Commutes

Road construction is an annoying but necessary part of keeping the streets, highways, and interstates up to date and safe.

Not everyone is aware of ongoing construction—at least, not until they have to find a different route because they can’t take their usual commute—so if you’re able to, take notice of construction and write a post about it.

You may even be able to interview a worker or the company that’s doing the construction work to get a better idea of what they’re doing and why they’re doing it. If not, you may be able to find a press release from the company that has that information, which often includes a date or timeframe of when construction will be completed.


25. Consumer Alerts, Warnings, and Product Recalls

It’s important to ensure that the public is aware of product safety recalls, whether it’s for toys, clothes, medications, medical treatments, or just about anything else. Blogging about these recalls and other types of consumer alerts, as well as any mass tort or class action lawsuits, can inform people who may be out of the loop and help them join a mass tort or class action lawsuit if they’ve been affected by a recalled or dangerous product.


26. Testimonials, Reviews, and Interviews from Former Clients

There’s no better way to instill trust in prospective clients than utilizing recommendations and reviews from former clients. One of the best ways to do this is to share a testimonial or review, or better yet, sit down and interview former clients about their case, how they were doing before the case, and how they’re doing now.

Don’t forget to ask them about their thoughts on how your firm handled their case and any other details that may be useful for promoting your personal injury law firm.

Creating a simple Q&A format makes it easy to read, and if possible, consider recording (either audio or video) the interview itself and uploading it as part of the blog post.

It’s good to have multiple types of content on a blog post, and interviews are a great way to include these different mediums.


27. Discussing Current Case Progress and Updates

This personal injury blog topic may not be an option depending on the case and other factors, but in the instance(s) in which you are able to discuss on-going cases, you might consider writing blog posts updating your case’s progress.

You may be able to do something similar with closed cases, too, in which you share notes you took and take readers step by step through the case’s progress. 


28. Your Law Firm’s Case Results

Sharing case results (particularly recent results) can inform prospects about what your firm can do for them. It also shows that you’re actively pursuing cases and closing them.


29. Address Different Injury Types and Specific Injuries

There’s immense value in creating blogs that explain specific topics in PI, and explain how nuances in a situation may affect your potential clients’ cases or claims. 


30. Additional Information on Your Free Consultation

We all know that a free consultation is a major selling point for PI firms. They get more leads in the door and give your firm the opportunity to qualify them as questionable or promising. You may already have a contact page with “free consultation” written right on it, but it’d also be easy to write a blog explaining the consultation process, why you offer it, how you structure your fees, etc.  


How to Get More Content Ideas for Personal Injury Blog Topics

Just to recap some of these great blog ideas: 

  • Practice area-specific content
  • Personal injury legal terminology 101
  • Breaking news (national or local)
  • Trending topics in PI (national or local)
  • Product recalls that could affect or have caused injuries, health problems, etc.
  • Legal questions and FAQ content
    Immediate steps to take after you’ve been injured
  • Overview of your legal strategy or goal (general or in specific legal and/or injury circumstances)

“That’s great! But how can I create an ongoing list of personal injury blog post ideas?”

What’s great about PI is you’re at no shortage of personal injury topics and content that can be helpful to potential clients. 

In fact, you can create your own ultimate list of personal injury blog topics easily, with the right help and guidance.

There are plenty of free and inexpensive online tools your firm can use to mine for blog topics online. 

  • Google Keyword Planner
  • Google Trends
  • Google Autocomplete
  • Uber Suggest
  • KWFinder
  • Ahrefs Keyword Explorer
  • Longtail Pro
  • Moz Keyword Explorer
  • SpyFu

Let Our Content Marketing and SEO Experts Handle Blogging for Your Firm 

There are so many avenues to explore in the world of personal law blog topics, and this blog post is meant to give you a good starting point.

For more blog topic ideas and legal marketing tips, contact OppGen today.

A female attorney checks her law firm's social media accounts

By OppGen

Social Media Marketing for Attorneys

Law firms struggle to find the right social media marketing strategy to help them expand their reach online and hit their business goals. 

With so many social platforms and so little time, it can be tough to know where to start. To further complicate things, social media marketing is a rapidly evolving digital landscape, and it takes time to grow.

At OppGen, we understand that social media marketing needs to be an integral part of every law firm’s marketing strategy.

Continue reading to learn how to engage your target audience, build your social presence, grow your firm’s business, and how to put your strategic social media marketing campaign on autopilot…


Why Should Lawyers Embrace Social Media Marketing?

  • Over 4.62 billion people across the world use social media (HootSuite)
  • 81% of lawyers have a presence on at least 1 social media platform (ABA)
  • 85% of lawyers say social is part of their overall marketing strategy (Attorney at Work)
  • 71% of lawyers feel that social media is very responsible for bringing in new clients (Attorney at Work)
  • LinkedIn is the most popular social media platform among attorneys (ABA)
  • *Stats on how social media impacts consumer behavior and conversions.
  • Consumers are 71% more likely to purchase products or services based on social media referrals (Search Engine Watch)


So Many Channels, So Little Time

With so many social channels, how do you choose? Take the following considerations into account when choosing which social channels are best for your law firm:


Find Where Your Target Audience is At

You need to meet your target audience where they are at. Do some research on what social media platforms your audience spends most of their time on.  

Focus on posting content, engaging, and building your visibility on those platforms. 

Need assistance deciding on the social platforms you should incorporate into your digital strategy? Contact our marketing team at OppGen today to learn more. 


Check Out Your Competitors’ Social Media Accounts

Another good way to decide which social media channels to choose is to see where competing law firms are most active. 

Look at their account for ideas on what to post. Pay close attention to which of their posts with the most likes, comments, and shares. 

Ask yourself, “Why are potential clients engaging with this post?”

It also may be a good idea to check out some of the profiles of commenters and followers. Some social media accounts buy fake followers. If you find that more than a few of your competitors’ followers have questionable profiles (i.e., not located in the same area where the law firm is, vague or made-up information), that may be a red flag that they’re short-cutting and short-changing their social media strategy. 

Also, take note of how many total followers they have vs. how much engagement their posts are getting. If you see that a competitor has a ton of followers and very little engagement, there’s a good chance that those followers could either be bought (through social ads) or fake accounts. 

Social media marketing experts say a good engagement rate is between 1% to 5% of a page or business’s total followers


Consider the Goals of Your Law Firm Marketing Strategy

Ask yourself, “What am I trying to achieve with my social marketing strategy?” 

Your answer can help inform which platforms are better suited for your law firm’s needs. Some platforms are better at building awareness than they are at converting leads.

If you need help with building your brand and visibility on social media, contact our marketing team at OppGen to learn more about the power of social media advertising. 


Review Your Available Resources

Some social media platforms, such as YouTube, require familiarity with and access to video editing software. If you do not have the knowledge or experience to create quality content and upload them to those platforms, then you may want to consider outsourcing to a company that does or learning the basics. Our video marketing for lawyers guide is a good place to get started.

If your law firm’s budget doesn’t have room for outsourcing, then reconsider if those platforms are worth including.


Drop Platforms That Aren’t Working

Don’t waste your valuable time trying to make every single platform succeed. Even if it seems like your competitors have figured out the secrets of how to go viral on TikTok or Instagram, that doesn’t mean it’s a good fit for you or your law firm.

Instead, invest more resources into social media channels that are working for you.


What Are the Best Social Media Platforms for Lawyers?

Some of the top social media platforms for lawyers are:

  • LinkedIn
  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • TikTok

Social media helps your firm create helpful backlinks, which boosts your SEO credibility and can improve your website’s ranking on search engines — much like how adding your firm to relevant directories can. 

Our team has years of experience running successful social media advertising campaigns for our clients. Contact our digital advertising experts today to learn more about leveraging social media for your business. 


How to Create a Content Synthesis Strategy

The great news is that you don’t have to create one unique piece of content for each channel. That can get very exhausting and time-consuming.

This is why we recommend a content synthesis (or repurposing) strategy: You take one piece of long-form content (blog or video) and turn it into multiple other pieces of mixed-media content that you can share on your website and social media.


Example: Synthesizing and Repurposing Content

Here’s what a content synthesis plus social media marketing strategy looks like in action:

  • You write one long-form blog of 1,500-2,000 words.
  • You take 3 main topics from that large blog and write three smaller blogs (400-600 words) that go into deeper detail about each of those main topics.
  • You write a script and create a video for the long-form blog (4-8 minutes), and each of those 3 smaller blogs (2-3 minutes) that you post to YouTube and share on social media.
  • Let’s say each of those 3 smaller blogs each have 3 main discussion points. Create 9 short subtopic videos (30-60 seconds) to share on Instagram, TikTok, Twitter, and LinkedIn.

Voila! You just created 3 additional blogs, 4 informative long videos, and 9 actionable bite-sized videos to share on social media, all from one long-form blog post.

If you’re still not sure where to start, check out our 27+ ideas for personal injury lawyers blog.

Content marketing is a critical component of social media marketing and SEO. Call our digital marketing experts at OppGen today to learn more about what our award-winning SEO and content marketing team can do for your business.  


Tips and Guidelines for Posting Content to Each Channel

Once again, these are guidelines to start with. The most important thing is that you find a posting schedule that you can stick to consistently. 

Below, we’ve posted some recommendations for types of posts, frequency, and optimal days and times. 



  • Post Frequency: 1 post per day
  • Type and Length of Content: Articles
  • Time of Day: 10 a.m. to noon on Tuesdays, Wednesdays, and Thursdays



  • Post Frequency: 5 posts per week
  • Type and Length of Content: Video, photo, and text
  • Time of Day: 1 p.m.-4 p.m. on weekdays



  • Post Frequency: 3-7 posts per week
  • Type and Length of Content: Photos and videos with some text
  • Time of Day: 6 a.m.-9 a.m., 12 p.m.-2 p.m., and 5 p.m.-6 p.m. on weekdays



  • Post Frequency: 1 video per week (but if you’re starting out and want to build an audience, start with 3 videos a week, then bring it down to 1 per week)
  • Type and Length of Content: videos between 6 and 8 minutes long
  • Time of Day: 12 p.m.-9 p.m. on Fridays, Saturdays, and Sundays.



  • Post Frequency: 3-5 tweets per day
  • Type and Length of Content: 120-character tweets
  • Time of Day: 9 a.m.-3 p.m. on weekdays



  • Post Frequency: 1 TikTok per day
  • Type and Length of Content: Video, 15 seconds long (can create longer videos with videos recorded on the app as 15-second segments, up to a maximum of 60 seconds)
  • Time of Day: 6 a.m.-10 a.m. and 7 p.m.-11 p.m.


Note: Sticking to a posting schedule and frequency that’s sustainable for your firm is more important than targeting the above recommendations.


Can I Reshare Previously Posted Content?

Yes, and you should. Often.

Do you think 100% of your audience or target local audience will see your video, blog, or link the first time you post it? Not likely.

Also, you may have a lot of people in your audience see your post at a time it isn’t relevant to them.

“What do you mean?”

Say you’re a personal injury attorney, and you post content to Facebook and Instagram to help your audience navigate the legal process for their car accident injury. There’s a good chance a certain percentage of your audience at any given time won’t have been in a recent car accident. 

However, that doesn’t mean that they couldn’t be in the future. 


How to Automate Social Media Marketing for Law Firms

If you’re worried about how much time it’s going to take to keep posting and reposting content, don’t be.

There are some incredible social media tools like Hootsuite, Buffer, SproutSocial, and hundreds of other options on sites like AppSumo that can help you automate your social media marketing.


Step-By-Step Guide: Social Media Marketing for Law Firms

1. Invest in a Social Media Automation Platform

To make things easy to post and repost content, invest in a social media automation platform like Hootsuite, SproutSocial, and several others.

AI writing software is also a good investment. It can help you write quick, quippy little social media posts and even rewrite existing ones, so even recycled posts aren’t entirely the same.


2. Plan Out Your Content Strategy

By now, you should know which social channels you want to use for your marketing campaign. The type of content these channels use should inform each content piece you create.

For example, LinkedIn is a great platform to post articles because that’s the primary type of content that’s shared there.

Instagram, on the other hand, is mostly photos and videos with some text. So, your content strategy for each channel should reflect that. Have relevant content prepared for each channel as part of your content strategy.


3. Synthesize Your Content

Follow the example as shown in the above How to Create a Content Synthesis Strategy section.

Start by writing a single long-form blog, take 3 main ideas and/or topics from that blog, and divide those topics into smaller 400- to 600-word blogs that go more in-depth. You can then post those blogs to your social media accounts.

Find some smaller discussion points from those mini-blogs and use them to create short 30-second videos to share on TikTok and Instagram.

You can return to the original long-form blog and write a script to create videos for YouTube and share those videos to your other social media accounts, too.

One long-form blog can easily help you create 10-12 additional social content pieces.


4. Make a Posting Schedule You Can Stick To

Once you’ve created all of the content pieces, it’s time to use the social media automation software to schedule posts.

Some social media automation platforms and software have limits on how far you can schedule posts out or on the number of posts you can have published at once, so make sure you check back in before you reach those limits.


Need More Help with Your Social Media Strategy? Contact OppGen Today

Running a social media marketing campaign isn’t for everyone. OppGen Marketing can help you learn more about digital marketing options for your law firm and more. Contact us today for more information.

video marketing for lawyers

By OppGen

Video Marketing for Lawyers: The Complete Guide

Video Marketing for Lawyers: What You Should Know

Video marketing for lawyers has become a critical component to firms’ marketing strategies. But if you’re like many firms, you may be struggling to keep up with the ever-changing online marketing landscape. 

It’s no secret that video is becoming the predominant form of online marketing. It’s been shown that including video on a web page can increase conversions by up to 80%

And if that wasn’t enough, adding a video to an email can result in a whopping 200-300% increase in click-through rates

With that, Instagram videos, YouTube, and TikTok have opened wildly new windows of opportunity for video marketing for lawyers and firms.

If you aren’t using video, you’re already behind the curve. Video is one of the most effective mediums for growing your brand, visibility, trust, and business online.  And the great news is that you don’t need to spend thousands of dollars on a studio setup, lighting, and expensive cameras to create high-quality video.

Continue reading to learn more about video marketing for lawyers, how you can bootstrap a high-quality office video setup, and leverage video to grow your firm’s brand, visibility, and business. 


Why Video Marketing?

The better question is: “Why wouldn’t you?”

Marketers, attorneys, and businesses of all types know that video…

  • Shows potential clients you’re a leading firm and authority in your market
  • Improves your firm’s SEO and organic search rankings
  • Drives more clicks, leads, and new clients to your website
  • Boosts conversions both on and off your website

In the last 4 years, video marketing has seen unprecedented growth. In 2018, the average consumer watched 10.5 hours of online video per week. In 2022, that figure skyrocketed to 19 hours per week.

Right now, around 80% of all consumer traffic online goes to video.

Here’s a run down of some other stats that may blow your mind:

  • 31% of marketers use video to boost their SEO (on and off their website).
  • Including a video on your firm’s landing page can increase your conversions by 80%.
  • 81% of marketers report increasing their and their client sales with video.


Video Marketing for Lawyers: How to Get Started

Right now, you may have some concerns about jumping headfirst into video marketing:

  • “Isn’t video equipment expensive?”
  • “I’m super busy. How much time is this going to take out of my schedule?”
  • “Do I really have to be on camera?” (gulp!)
  • “Who’s going to edit, post, and share my videos?”

You’ll be happy to hear that shooting, editing, and marketing videos are far easier than they sound…

If you need help with your video marketing strategy and how that integrates with your content marketing, SEO, or paid advertising, contact our marketing team at OppGen today


How to Bootstrap Your Firm’s Video Setup

You don’t need a Hollywood soundstage to make your video look and sound great.

If you want to go big and it’s in your budget, you can, but most attorneys don’t know you can actually put together a stellar in-office video set-up at your desk or in a conference room for between $400-$500.

Here’s how to do it…


Every Smartphone is a Portable Studio

We’re lucky to live in a time where virtually every smartphone can shoot high-definition, 4K video. If you have an iPhone or Android phone that was made in the next 1-3 years, congratulations — you can be your firm’s very own Spielberg.


Stabilization: Smartphone Tripods for Law Office Studios

Now that you’ve got your portable movie studio on your phone, you just need to stabilize it. We recommend browsing Amazon for a smartphone tripod that fits your needs.

Most of these have universal mounts that fit the vast majority of smartphones. You can get a gorilla-style tripod which is great for setting on desks and tabletops. They have moveable, jointed legs so you can attach them to doorways, chairs, and a variety of different objects around your office for unique shots and angles.

Traditional tripods with telescoping legs are also great if you just want to mount your phone from the floor.

Estimated Cost: $10-$50


Audio: The Most Important Part of Video

What you may not know is that sound quality may be the single most important part of video. You can have the best quality video on the planet, but if you have:

  • Crackly, muffled, or distorted sound quality;
  • Tons of background noise; or
  • Quiet or unclear vocals

No one is going to stick around to watch your full video. Video marketing for lawyers is about nailing quality and clarity.

Again, you don’t need a big budget or fancy equipment to get that.

There are a lot of great, affordable, and even portable audio options out there to give your videos the crisp, clean sound quality they deserve.

Once again, go back to Amazon or Google and search for:

  • Best Smartphone Lavalier Microphones: These compact mic setups easily attach to your shirt or blouse collar and can be used wirelessly or plugged directly into a tablet, phone, or computer.
  • Best Desktop or Podcasting Microphones: Capture premium sound quality and can be plugged directly into your computer’s USB port.

Estimated Cost: $50-$150


Lighting Recommendations for Attorney Video Marketing

Lighting is another simple yet critical factor in making a great video. Once again, you don’t need a TV- or movie-quality lighting kit to make your videos stand out.

  • Ring Light: Ring lights are one of the best, most portable, and most cost-effective ways to get a high-quality lighting setup in your office. A lot of these come with built-in smartphone tripods and even directional microphones. 
  • Box Lighting Kit: If you want to get a little more robust, you can get great multi-piece box lighting kits on Amazon as well.

Estimated Cost: $50-$200


Simple Video Editing Software

Microsoft and Apple computers both have free built-in video editing software. You can even use free studio-quality video editing software on your Android or iPhone.

Estimated Cost: $0


Outsource the Shooting and Editing Process

So you have your shiny new studio set up. Now what?

Unless you plan on spending your nights and weekends editing, publishing, and sharing your videos on social media, you’ll need some help.

That’s where outsourcing comes in. Finding someone to spearhead and take over the shooting and editing process — if you can — is essential for keeping video marketing for lawyers as simple and streamlined as possible.

If you already have a receptionist in the office, empower them by giving them the time and resources to learn these new skills.

If your reception staff doesn’t have a background in video or audio but is already fairly tech-savvy, it only takes a few hours of watching YouTube videos to learn how to shoot, edit, upload, and share great video content.


Elements of Good vs. Great Video Marketing for Lawyers

There are some other elements of great video marketing for lawyers that may require you to outsource talent out of the office:

  • An opening animation sequence (5-20 seconds). This will be the standard opener you put at the beginning of all of your videos.
  • A closing animation sequence with a call to action (5-10 seconds).
  • Simple, yet signature, background music.

Take a look at this example video from our client GBM Law.


What did you notice?

  • An opening animation
  • Great background music
  • Captivating slide transitions between topics
  • A call to action
  • A nice closing slide

This is more technical work that would be great to outsource out of the office. You can find a lot of outstanding talent on Fiverr.com who can do all of this quickly and affordably.

There’s a lot more to marketing your videos than just publishing them to your website, social media, and YouTube. Contact our team today to learn more about video marketing strategies for your law firm. 


Video Marketing for Lawyers: Content Topics

So now you’ve got your studio set-up, music, opening, and closing video assets and you’re ready to start shooting.

What are the topics going to be for your videos?

The types of content that tend to be the easiest to shoot and that perform best for attorneys are:

  • Frequently Asked Questions (FAQs): Make a list of the most frequently asked questions you get from new leads and clients. See if you can come up with 10-15 of these.
  • Client and case successes: Are there any recent case successes you and/or your client wouldn’t mind sharing on camera? (privacy, discretion, and client consent are key here).
  • Unique value [ropositions: What makes you different and better than other firms? Why are you passionate about what you do?
  • Involvement in your community: Is your firm actively involved in bettering your community? Talk about events that you’re participating in locally.


Video Marketing for Lawyers: Put it on the Calendar

If you don’t prioritize video marketing, it will never get done.

Get together with your reception and office staff and outline a shooting schedule for the month. Send out a calendar invite and reminders so you don’t miss it.

Here are some other tips for sticking to your video marketing plan…


1. Choose a Pace That’s Sustainable

Don’t make your shoot schedule overwhelming. Instead of committing to shooting or posting multiple videos per week, choose a number of videos that work with your schedule. We recommend shooting, editing, and posting at least two videos monthly.


2. Batch Shoot When Possible

It’s a lot easier to block out three hours of your schedule once per month to shoot a handful of videos than it is to squeeze six separate 30-minute shooting sessions into your calendar.

Batch video shoots and editing time into your schedules as much as possible to save time and create more content.

When you get more comfortable with shooting video and being on camera, you may be able to shoot 2-3 months’ worth of video content in a few hours.


3. Recruit Help Around the Office

Recruiting help around the office is key when it comes to everything from shooting videos to video marketing for lawyers.

It’s easy enough to set up your tripod, phone, and microphone to shoot video on your own, but your receptionists or partners can provide a helpful eye and ear during the process.

See if you can at least get one other person in your office to help you with setup and feedback while you’re shooting.


4. Automate Social Sharing and Maximize Visibility

One of the best aspects of video content is that videos can have a long marketing shelf life. You may shoot FAQ videos about your practice area or firm that are relevant for 2-3 years minimum. There’s a good chance your videos will have evergreen value, which makes them ideal for sharing and resharing on social media.

There are a few things we remind our clients of when they’re focusing on building their brand and growing their visibility with video, on and off social media:

  • Posting or sharing something one time, doesn’t mean 100% of your audience will see it.
  • Why post or share a helpful video on social media one time when that video provides ongoing, lifetime value?
  • Resharing helpful content on social media is a great way to build up your audience, visibility, and trust in your local market, giving more people more opportunities to see your videos.

Posting on social media may sound time-consuming, but helpful social media management tools like Hootsuite, Buffer, Sprout Social, and Sendible make social media marketing automation easy.

They give you the power to write or create a post once, and then let the software automatically: 

  • Queue those video posts to be shared and reshared on a schedule of your choosing (quarterly, monthly, weekly, or even daily)
  • Post your content on the best days and times to maximize visibility, exposure, clicks, and engagement


In Closing

Video marketing for lawyers is becoming more and more popular as a way to build visibility, credibility, and trust with potential clients in your local market.

If you or your firm have any questions about integrating video marketing, SEO, PPC, social media, or social advertising into your digital marketing strategy, contact our team today for a consultation call today.

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