One of the greatest assets a lawyer in any area of practice can provide is legal advice. This advice helps current clients make decisions that will aid their case and, ideally, get them their desired outcome. Similarly, that advice can be used to help future clients, too, and creating a blog content to share this knowledge with the public can go a long way in doing that.
With personal injury law, there are so many topics that can be of great use to clients and your community. Should you ever run out of ideas for personal injury blog post topics, here are more than 30 to get you started.
Considering there are various subcategories of PI, you as a personal injury attorney can use some of these personal injury blog topics more than once, using a topic for each area your practice covers.
The Value of Keeping a Personal Injury Law Blog
Maintaining a blog on any website is important. Maintaining a legal blog on your law firm’s website is invaluable.
Maintaining a legal blog and regularly posting helpful, new content can help you:
- Rank on Google to get more organic search visibility in your local market
- Drive more, qualified traffic to your website
- Build trust and credibility with your target audience
- Drive new clients to call and contact your firm
Taking the time to write and promote blogs that educate and inform potential clients shows them you’ve got your audience’s best interests at heart.
What Goes into Good Personal Injury Law Firm Blog Post Ideas?
So what goes into creating helpful, high-quality, performance law firm content?
- Using your blog to explain or distill complex or confusing legal topics.
- Addressing specific client questions and how to navigate or work through them.
- Showing how an attorney (your firm) can help in their situation, claim, or case.
- Providing actionable content that helps potential clients take the first steps in getting help.
- Showcasing the unique value of your personal injury law firm’s values, commitment, and services.
- Publishing fresh content regularly shows that your firm is engaged and active in the community and online.
- Creating a strong call to action to contact your firm: “Contact us today,” “free case evaluation,” etc. so your visitors know exactly what to do.
If you can check most of these boxes, your legal blog content can help your firm’s website get more traffic, and turn more of that traffic into calls, contact form submissions, chat submissions, leads, and new clients for your firm.
1. Car Accidents, Workers’ Comp, Medical Malpractice, and More
Personal injury law firms can cover a lot of different subcategories in this practice area: car accidents, motorcycle accidents, workers’ compensation, dog bites and attacks, truck accidents, and more.
Create a blog post for each of these subcategories and explain what goes into each case, what standards clients must meet in order to have a personal injury lawsuit or claim, and any other pertinent information.
2. Personal Injury Lawyer FAQs
When communicating with clients, take note of the most common questions they ask and use those questions to create a Frequently Asked Questions (FAQs) blog post.
The great thing about FAQs is that they can be general or specific, so you can easily create multiple FAQs blog posts for different areas of personal injury law. For example, if you’ve worked motorcycle accident cases and workers’ comp cases, you can create an FAQ blog post for each of these personal injury law areas.
Depending on your law firm’s website host, you may even be able to categorize these posts as FAQs, making them easy for prospects and anyone who needs legal advice and/or assistance to find. WordPress-based sites allow you to create different categories and sort blogs in these categories.
3. Responses to Client Questions and Comments
Perhaps one of your clients asks a question that hasn’t been asked before, but it’s one that you think may help others in similar cases. Use that question to your advantage.
Depending on the nature of that client’s case, you may be able to include context around the question (i.e., going into the details of this case, naming your client with or using a pseudonym with the client’s permission in either case, explaining why you thought this question was important, etc.) before going into answering it.
In some cases, you may even notice a comment on a particular blog post or social media post. You can also write a blog post responding to these comments or answering questions, even if whoever commented isn’t a client. This is a great way to build trust with prospective clients, who see that you care enough to respond to their comments and questions.
4. How to File a Personal Injury Claim
To people outside of the legal profession, filing a claim, and in general, the concept of starting any type of court proceeding, is intimidating.
Help people better understand how filing a claim works and outline the process step by step for potential clients.
5. Overview of the Legal Process
For your clients, the personal injury process can be complex and confusing.
If you can explain and simplify the process for them, you’ll have a far greater chance of winning them over.
If applicable, you can create overview blogs for each type of case you handle.
6. The Personal Injury Litigation Process
Discussing the litigation process and what clients can expect can ease some anxiety, too.
If you also explain what your firm does during this process, prospects are more likely to trust you and reach out to you for help with their case.
7. Court Terminology 101
Even though terms like defense, prosecution, and attorney are crystal clear to you, they may not be to prospective clients.
Creating a blog post that explains basic terminology in a way that is understandable to most people can help them make better sense of what goes on in a courtroom. This information may even help them feel more confident about contacting your personal injury law firm.
8. Appeals Process for Injury Victims
Not everyone is aware that there is an appeals process, let alone how to start that process. Discussing the appeals process in a blog post can also help people determine whether or not filing an appeal is truly worth the effort.
9. Burden of Proof
The burden of proof is not a simple concept to those outside of the legal profession. This personal injury blog topic can be of great use to clients and prospects alike, helping them understand what burden of proof is, what goes into it for each subcategory of personal injury law.
10. How to Gather Evidence
The evidence needed varies from case type to case type, so this is a personal injury blog topic that can easily be used for several different areas.
You can explain how clients can gather evidence in a way that is safe and legal. You can also discuss how your firm gathers evidence for each of these case types, giving prospects more insight into your process. Doing so creates transparency and trust, and makes it more likely for prospects to reach out to you for help.
11. Types of Damages
Different types of personal injury claims and lawsuits sometimes have different types of damages. Breaking down each type of damage for each type of claim and other information is useful and can also help prospective clients decide whether or not filing a claim is worth their time, especially when taking things like damage caps into consideration.
12. When to Settle
Sometimes settling outside of court is the best option for your client’s case.
But how exactly do you know when you should settle and when you shouldn’t?
How should your client gauge this?
Writing a blog post that explains your process of determining when or when not to agree to a settlement helps not only prospects understand your thought process but also decide whether or not they should settle.
13. When Small Claims Court is the Best Option
Some cases are best resolved in small claims court. Explain to readers, particularly local ones, what constitutes a small claims case, what the maximum amount they can receive, and what they can do when representing themselves in such a case.
14. Who or What Can Be Held Responsible in Personal Injury Cases
In some cases, it’s not always clear who should be held responsible in personal injury cases.
In a blog post, give some examples of when there may be confusion over who or what should be sued or sent a claim.
Don’t stop there, though — give readers a why, explaining why a company should be held responsible instead of a single person. This is also a great place to drop a call to action telling prospects to contact your personal injury law firm to help them determine whom they should be filing a claim against.
15. Resources for Injured Clients
This is probably going to be one of the most useful personal injury law blog topics. Not every injured client is going to have the resources to get the care they need, which is why it’s a great idea to create a list of resources for injured clients. This could be anything from affordable healthcare resources to local places to apply for extra financial assistance.
A blog post like this shows you’re willing to go above and beyond for your clients, and that you genuinely care for them and want the best for them in just about every aspect of your life.
16. How to Deal with Insurance Companies
In the case of motor accidents, insurance companies play a pretty important role in determining all sorts of things, with the most important of these things being how much money your client should receive from their insurance company.
Insurance companies can be a pain to navigate, so giving people a guide for how to get what they deserve can be incredibly insightful.
This doesn’t have to stop at car insurance, either — you could even put together a guide for navigating medical insurance and its various terminology.
17. Waivers and Contracts
In the event a client has signed a waiver or is under contract, they may believe they cannot file a claim against the entity they signed the waiver or contract for, and so they won’t attempt to file a claim.
But there may be cases in which they may still be able to file a claim or lawsuit even though they signed a waiver or contract. In a blog post, explain the reason(s) why they still could file a suit or claim and give some examples of when and when that isn’t an option.
Don’t forget that call to action, either: remind them to contact your law firm if they aren’t sure, even with the information you shared on this blog.
18. Safety Tips
Safety tips make for great evergreen content—timeless content that is always relevant and of interest to readers—and can help prevent future accidents, to some extent.
19. Local Statistics About Accidents and Injuries
Just about every year, your state or local government should put out statistics and numbers covering the number of accidents and injuries reported in certain situations, particularly motor accidents.
This can make for an excellent annual blog post that compares the most recent statistics to last year’s or years prior. In some cases, you may be able to explain why there may be more or fewer accidents.
Here’s an example. Let’s say the most recent report said there was an increase in motor accidents. Earlier that year, the state’s maximum speed limit was raised from 60 to 70 mph at the start of the year. This could explain why there were more accidents compared to the most recent report.
It’s important to stay up to date with any changes in local and state law for this reason and several others.
20. Coverage of Local Accidents and Injuries
It’s always a good idea to keep an ear and eye out for local news about local accidents, injuries caused by negligence and/or carelessness, or mass tort suits.
You can discuss these incidents while also offering legal insights and advice on what you think the people in these situations should do.
21. Changes in the Law That are Relevant to Personal Injury Law
If there’s ever a change in the law that could be relevant to personal injury law, write about it and share your thoughts on it. If the damage cap was lowered for certain types of cases, you could discuss the case and the reasoning behind that happening and whether or not you think it’s a good idea and why.
22. Your Thoughts on Verdicts and Decisions Made in Your Community
If there’s a local case that’s been talked about a lot or has gotten a lot of coverage, you can certainly write a blog post about your thoughts on the case, its progress, and if there’s been a verdict or decision, discuss whether or not you thought it was the right decision.
Share what you think should have been the outcome. If you had to decide the sentence, what would you go with and why?
23. Thoughts on National or International Verdicts
You can apply the same concepts and ideas as mentioned in the above blog topic to cases outside of your community.
24. Construction that Affects Community Roads and Local Commutes
Road construction is an annoying but necessary part of keeping the streets, highways, and interstates up to date and safe.
Not everyone is aware of ongoing construction—at least, not until they have to find a different route because they can’t take their usual commute—so if you’re able to, take notice of construction and write a post about it.
You may even be able to interview a worker or the company that’s doing the construction work to get a better idea of what they’re doing and why they’re doing it. If not, you may be able to find a press release from the company that has that information, which often includes a date or timeframe of when construction will be completed.
25. Consumer Alerts, Warnings, and Product Recalls
It’s important to ensure that the public is aware of product safety recalls, whether it’s for toys, clothes, medications, medical treatments, or just about anything else. Blogging about these recalls and other types of consumer alerts, as well as any mass tort or class action lawsuits, can inform people who may be out of the loop and help them join a mass tort or class action lawsuit if they’ve been affected by a recalled or dangerous product.
26. Testimonials, Reviews, and Interviews from Former Clients
There’s no better way to instill trust in prospective clients than utilizing recommendations and reviews from former clients. One of the best ways to do this is to share a testimonial or review, or better yet, sit down and interview former clients about their case, how they were doing before the case, and how they’re doing now.
Don’t forget to ask them about their thoughts on how your firm handled their case and any other details that may be useful for promoting your personal injury law firm.
Creating a simple Q&A format makes it easy to read, and if possible, consider recording (either audio or video) the interview itself and uploading it as part of the blog post.
It’s good to have multiple types of content on a blog post, and interviews are a great way to include these different mediums.
27. Discussing Current Case Progress and Updates
This personal injury blog topic may not be an option depending on the case and other factors, but in the instance(s) in which you are able to discuss on-going cases, you might consider writing blog posts updating your case’s progress.
You may be able to do something similar with closed cases, too, in which you share notes you took and take readers step by step through the case’s progress.
28. Your Law Firm’s Case Results
Sharing case results (particularly recent results) can inform prospects about what your firm can do for them. It also shows that you’re actively pursuing cases and closing them.
29. Address Different Injury Types and Specific Injuries
There’s immense value in creating blogs that explain specific topics in PI, and explain how nuances in a situation may affect your potential clients’ cases or claims.
30. Additional Information on Your Free Consultation
We all know that a free consultation is a major selling point for PI firms. They get more leads in the door and give your firm the opportunity to qualify them as questionable or promising. You may already have a contact page with “free consultation” written right on it, but it’d also be easy to write a blog explaining the consultation process, why you offer it, how you structure your fees, etc.
How to Get More Content Ideas for Personal Injury Blog Topics
Just to recap some of these great blog ideas:
- Practice area-specific content
- Personal injury legal terminology 101
- Breaking news (national or local)
- Trending topics in PI (national or local)
- Product recalls that could affect or have caused injuries, health problems, etc.
- Legal questions and FAQ content
Immediate steps to take after you’ve been injured - Overview of your legal strategy or goal (general or in specific legal and/or injury circumstances)
“That’s great! But how can I create an ongoing list of personal injury blog post ideas?”
What’s great about PI is you’re at no shortage of personal injury topics and content that can be helpful to potential clients.
In fact, you can create your own ultimate list of personal injury blog topics easily, with the right help and guidance.
There are plenty of free and inexpensive online tools your firm can use to mine for blog topics online.
- Google Keyword Planner
- Google Trends
- Google Autocomplete
- Uber Suggest
- KWFinder
- Ahrefs Keyword Explorer
- Longtail Pro
- Moz Keyword Explorer
- SpyFu
Let Our Content Marketing and SEO Experts Handle Blogging for Your Firm
There are so many avenues to explore in the world of personal law blog topics, and this blog post is meant to give you a good starting point.
For more blog topic ideas and legal marketing tips, contact OppGen today.
