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by OppGen

We hope you enjoyed the holiday season, and your New Year is off to a great start! It’s an exciting time, as we work to make the new year even better than the last. For some, January is when that new, well-planned marketing strategy that’s going to push your business to the next level is just beginning. Whether you are well prepared for 2018 or not, it is never too late to consider some adjustments to improve your marketing.


Cultivating Good Google Karma

It’s no secret that independent reviewers can help build (or destroy) credibility in a brand. Online reviews have a huge influence over consumers on search engine result pages, but they can also influence how highly Google ranks you in search results: if a keyword is found in reviews of your business, that can greatly enhance your performance in search rankings.

Not only that, but Google has stated that star ratings in AdWords can increase clickthrough rates by up to 17 percent, meaning that tools like review extensions are an indispensable tool in your paid search arsenal.

View our approach to managing ads in more detail – http://oppgen.com/



Targeting Branded Keywords

We get it — targeting branded keywords seems expensive and counter-intuitive. If you’re not marketing Xerox-brand copiers, why target Xerox keywords?

This approach misses out on some key advantages. For one, consumers often use brand names as substitutes for generic products; a surprisingly large number of consumers will search “best fitbit for men” when they really mean “best fitness tracker for men.” As another, including branded keywords in your titles and meta descriptions where appropriate can help you kill it in organic rankings, aiding your PPC strategies even more.

View our process of dealing with PPC ads in more detail – https://oppgen.com/paid-search-advertising/



Customer Match in AdWords

You’ve built up your email marketing list with current and potential customers. So, now what? Customer Match in Google AdWords allows you to target these people with Google Display ads. Whether you want to help new leads get further down the sales funnel, or upsell existing customers, the Customer Match feature in Google AdWords allows you to stay in front of the people interested in your business.

See how to drive more into your marketing lists and potential customers – https://oppgen.com/paid-search-advertising/


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Monthly Newsletter – January 2018