Attract More Patients with Dental SEO
If you want your dental practice to be found by prospective patients, search engines are one of the most popular places where prospective patients start their searches. According to Google, search drives nearly 3 times as many visitors to a medical clinic or practice compared to non-search visitors. On top of that, nearly 71% of Google searches resulted in an organic click on the first page of search results.
If your website isn’t on the first or second page of relevant searches, then it’s not getting the visibility or the patients your dental practice needs. Thankfully, there’s a cost-effective digital marketing strategy you can try: search engine optimization, or SEO for short. SEO involves optimizing a website so it will rank higher on search engines for specific keywords and phrases.
How Our Dental SEO Program Works
The best SEO programs and services cover the following 4 components of SEO, and not all SEO companies focus on all of these elements. OppGen Marketing’s dental SEO program covers all of these bases, ensuring your dental practice has the best opportunity to rank high on Google and other search engines.
1. Technical SEO
Technical SEO is all about your website — its code, loading speed, and navigation. An SEO-friendly website needs to load quickly on mobile devices. Now as Google rolls out its mobile-first approach to ranking websites, it’s more important than ever to have a website that operates smoothly on mobile devices and loads at high speeds.
OppGen’s website development team can build a sleek-looking website that is fast, optimized for high conversion rates, and works well on multiple types of devices.
2. Local SEO
Search engines have gotten savvy enough that they use a prospect’s location the very moment they search for something. Even if a prospective patient doesn’t add the phrase “near me” to a search, Google still shows relevant local results. If your dental practice’s website doesn’t rank on the first page for local search results, then you need to make sure it does.
We’ll help you set up a Google My Business account and get your dental practice listed in several local and relevant directories, including Yellow Pages, Healthgrades, Yelp, and others. Having multiple listings with accurate information can bring your dental practice’s websites to a more visible location on the search engine results pages (SERPs).
3. On-Page SEO
Ranking high on Google and Bing requires your dental website to have quality content. On-page SEO, sometimes referred to as content marketing, is all about creating that quality content that will bring prospective patients to your website, and eventually, into your dental office.
The content you create should not be selected at random. You need to know what keywords prospective patients are using and see if it’s possible for you to rank for them, or if a keyword is even worth attempting to rank for.
OppGen goes above and beyond many other dental SEO companies by researching these keywords and creating one-of-a-kind content just for your dental clinic. While many other SEO companies create content for your site, it’s common for them to use the same content repeatedly with multiple clients. Reusing the same content over and over again hurts your chances of ranking high, but our in-house content writers create content that is completely original.
4. Off-Page SEO
Last but certainly not least is off-page SEO. Off-page SEO focuses on sharing your content through social media shares, five-star reviews, and link building.
Sharing your content on social media is easy once you’ve set up social media accounts for your dentistry, and getting five-star reviews is pretty easy, too. Just make sure you provide the best service possible and ask patients to leave a review on your Google My Business profile. Link building is a little bit trickier and takes more time and effort, as it involves other websites linking back to your dental practice’s website.
Search engines notice the shares, positive reviews, and new links, and those 3 items inform them that your website is informative and has content worth sharing, making it more likely to rank higher on SERPs.
Why Your Dental Practice Needs an SEO Strategy
More Cost-Effective
While paid search and social advertising campaigns can bring in short-term success, SEO is a good option for the long term. SEO is always changing, so there’s always room to improve your website and its content. Not to mention SEO is technically cost-free. You don’t pay Google or Facebook for a position. Instead, you have to work for it. Though it may take a bit longer to see results from SEO, it will be well worth it in the long run, resulting in a larger return on investment.
Increased Visibility
SEO is a great way to build visibility and awareness for your dental practice. Prospective patients can find your practice much easier if it’s ranked high on SERPs. Since part of our dental SEO strategy involves making sure your practice is found in multiple listings, prospects will definitely be able to find you in more than one location. By focusing only on optimizing your clinic’s website and its content while ignoring listings, you’ll miss out on some potential patients.
Added Credibility
The content you create not only helps you rank for relevant keywords; it also gives you a boost in credibility. It’s a chance for you to show prospects you know what you’re doing and you’re an expert in your field. Credibility is a cornerstone of any medical clinic or practice, and the field of dentistry is no exception.
Contact the Dental SEO Experts at OppGen Marketing Today
OppGen Marketing has worked with 100s of specialty medical clinics and practices, building a massive network across the nation while successfully generating high-quality leads with an improved return on investment. We are confident our dental SEO and dental marketing programs can bring more leads into your clinic and not just traffic to your website.
For more information, contact us today, or fill out our free digital audit.