Digital marketing can earn wholesale real estate businesses a solid return on investment. OppGen offers a full suite of customized digital marketing campaigns and strategies for wholesalers looking to buy homes from sellers. And instead of you reaching out to the sellers, we’ll help the sellers find you.
Every day, millions of people visit search engines like Google, Bing, and Yahoo to find information about selling their home. Pay-per-click advertising is a great way to promote your wholesale real estate business at the very moment when someone is searching for a cash home buyer. By targeting specific keywords that are relevant to your business, you can decide when exactly your PPC ads show, ensuring that you’re only targeting qualified prospects.
One of the best ways to capture a new prospect is through display advertising. Display ads are used for retargeting or contextual advertising. If someone has previously visited your website or PPC landing page, you can serve them retargeting ads to bring them back. Display is a great medium for this purpose since it’s visual and easy to engage with. Although display advertising has been around for a long time, it’s still a great way to get in front of your target audience.
Almost everyone uses social media nowadays, and Facebook is by far the most popular platform. Over the years, Facebook has evolved to be much more than a social networking tool. Now, it plays a role similar to an online publisher where people get most of their news from. It also features a robust advertising platform with a wide range of ad types such as image ads, carousel ads, video ads and even lead generation forms. By targeting specific audiences that are ready to sell their home for cash, wholesale real estate businesses can use Facebook as an additional channel to find more motivated sellers.
Paid advertising is a great way to get in front of home sellers quickly, but your business should also have a long-term strategy for driving more free traffic to your website. That’s where search engine optimization comes into play. If your website isn’t currently ranking on the first search results page on places like Google and Bing, then it’s crucial that you have a strong SEO strategy. By optimizing your site on both a technical and content level, you can start climbing the ranks in the search results and secure the top positions.
A well-designed website and landing page make all the difference when it comes to the performance of your paid advertising or SEO efforts. That’s why we build customized websites and landing pages for our clients. When your business is paying for every click on a PPC ad, you want to make sure that the digital experience helps convert those prospects into leads. On the SEO side, you also want to make sure that your website doesn’t just generate traffic, but converts traffic. Our tested designs are proven to help efficiently grow your business.
Lead tracking can help wholesalers narrow down their audiences to find more qualified leads and ideally, buy more homes from home sellers. It helps wholesalers find where their leads are coming from, discover which campaigns are bringing the best leads, and even customize prospects’ journeys to increase the odds of making a conversion.
All of our landing pages include our proprietary lead tracking codes, making it easier than ever to collect and track leads and get them to convert.
Have you ever answered a question from a survey that asks, “How did you hear about us?” Call tracking is, at its most basic level, one way to answer that question. Asking a new customer that question can be helpful, but if they had multiple touchpoints before converting, they may tell you a different touchpoint than the one that led them to finally convert. That last touchpoint is the one you want to ensure is properly attributed.
Modern call tracking techniques have evolved to the point where it’s much easier to track a lead’s journey and accurately attribute where they converted. We’ll help set up call tracking for your business’s campaign and ensure it’s working at each and every touchpoint.
We continuously test your ads and landing pages with A/B testing. We change only a small part of an advertisement or design and run the adjusted ad or page along with the original page to see if there’s any difference in leads’ responses. A/B testing minimizes the risk of making many large changes at once that may alienate current clients while also maximizing the information of what works better and what doesn’t.
You won’t find generic marketing strategies at OppGen. Our team is experienced in working directly with wholesale real estate businesses and investors. That means we have the data and insights to back up each and every one of our decisions.
Whether you’re running PPC, SEO, or both with us, you’ll get a team of analysts dedicated to making sure your marketing campaigns are working 110%.
We leave no stone unturned when it comes to marketing. We’re not just a PPC agency — we’re a full-service marketing agency that specializes in omni-channel strategies.
Bros Buy Houses, a wholesale real estate investor business co-owned was producing below-average leads and a marginal return on investment with its traditional marketing methods.
The Bros Buy Houses team decided they needed some help pivoting from cold calls and printed direct mailers to a digital marketing strategy. OppGen worked closely with the Bros Buy Houses team to create a one-of-a-kind marketing strategy that’s built to succeed in the wholesale real estate industry.
We created a subscription-based digital marketing package exclusively for Bros Buy Houses that included paid search and paid social advertising, with no strings attached. By implementing our wholesale real estate marketing program, Bros Buy Houses saw:
