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08
Feb, 2021
A screenshot from the Amazon Alexa commercial from Super Bowl LV

By OppGen

The Best 2021 Super Bowl LV Commercials, According to OppGen

Last year, we did a round-up of what OppGen thought were the best Super Bowl commercials. We’ve decided to continue that tradition, as it is only natural for a marketing agency to discuss which commercials we thought were the best. Talking about the Super Bowl commercials is like breathing air for marketers — we can’t live without doing it.

 

Alonzo Foreman, Partner, and Vice President

Alexa’s Body (Amazon)

 

I feel the Amazon Alexa ad was a home run. It featured modern star power in Michael B. Jordan, audience aligned humor, and actual product messaging. It was enjoyable and funny without leaving the brand or product behind.

 

Maria Gallegos Vallejo, Front-End Developer

ScissorHandsFree (Cadillac)

My favorite Super Bowl commercial was the Cadillac all-electric car with Edward Scissorhands played by Timothee Chalamet! I get excited seeing how car companies are working toward making all-electric vehicles. I think Timothee Chalamet is an amazing actor and seeing him dressed up as Edward Scissorhands alongside Winona Ryder, who I also respect a lot, was really cool to see! 

 

Ken Hogan, Director of Sales

Last Year’s Lemons (Bud Light)

Bud Light Seltzer Lemonade was my favorite. It was the only one that made me laugh. Representation was way over the top and properly represented some of the silly puns and sayings we used to get through a terrible 2020.

 

Britny Sanders, Senior Digital Analyst

Sweet Victory (Paramount Plus)

I only turned it on to watch the halftime show so I didn’t see many commercials, unfortunately. I did see the Paramount commercial that had Patrick Stewart in it and thought it was funny.

 

Molly Hegner, SEO Manager

Sweet Victory (Paramount Plus)

It’s definitely the Paramount Plus commercial. It had some of my favorites, like celebrities such as Shemar Moore, James Gordon, Snooki, and the best part being that they included the Spongebob “Sweet Victory” song.

 

Sydney Schulte, Content Writer

Come Together (M&M’S)

Seeing the scenarios in which people gave M&Ms as an apology was really amusing, from a guy kicking the seat of the person sitting in front of him on an airplane to mansplaining, to calling a woman “Karen” (and handing her a second bag because her name is Karen). We’ve all had moments where we’ve been the person whose seat got kicked or the seat-kicker, or the Karen or person calling someone else a Karen, and I find that relatable. They were also smart to bring in some celebrity power with Dan Levi. As a Schitt’s Creek fan, seeing him pop in for a cameo at the end was fun!

 

Alex Sheets, Senior Digital Analyst

No Way, Norway (General Motors)

 

I enjoyed the General Motors EV commercial because of the familiar faces, humor, and competitiveness surrounding it. I think it successfully got the point across that GM is driven to compete with Norway in EVs sold, which benefits everyone.

 

Zain Khan, Operations

Workout (E*TRADE)

They were able to take a common concept of “not working out” or being “physically inactive” and showcased a young boy who is inspired and just starts. The inspiration for everyone who hasn’t been investing (net new user) has been there. With the cryptocurrency conversations becoming mainstream to the type of press r/WallStreetBets on Reddit got. Investing has been on everyone’s minds and showing a young boy taking the first step towards it is powerful. I’m sure E trade’s biggest user segment has children and are middle-aged, so it’s relatable in that capacity. Everyone’s had FOMO from all the people making money post-pandemic and they are more or less “mad” about it, so they use that powerful hook at the end. “Don’t get mad.”

 

Bringing it all together

Though we weren’t able to debate which commercial was the best commercial for this year’s Super Bowl in person, we look forward to the day we’ll be able to do just that. As 2021 continues on, we’ll keep doing what we know and do best: running marketing campaigns for our clients.

 

Featured image: Screenshot via YouTube © Amazon

14
Dec, 2020
A senior citizen's adult daughter shows her the website of a senior living community on her smart phone.

By OppGen

How to Market Senior Living Communities

More than 10,000 baby boomers will hit retirement age every day until 2030, which means there’s going to be a huge demand in senior living and retirement communities.

But you can’t assume that the prospective residents who live in your community are going to pack up and move out of their homes and into your senior living community.

You need to create a marketing plan that encompasses both digital and traditional marketing strategies. OppGen Marketing can help you create that marketing plan. Contact us today to schedule a free consultation.

 

Digital Marketing for Senior Living Communities

Don’t assume that baby boomers aren’t online — in fact, most of them are using the internet. According to a 2019 Pew Research survey, nearly 85% of baby boomers in the United States use the internet.

This means you should be considering a digital marketing strategy to reach baby boomers — and one for their adult children as well, who may be looking at a place for their parents to live where they have access to senior care services that they themselves cannot offer.

 

Have an Accessible Website

Just as your senior community offers accessible amenities for residents with chronic health issues that tend to come with age, your community’s website should also be accessible for everyone who uses it.

This means your site should be easy to navigate. Most websites have a navigation bar with the following items (which may or may not include dropdown menus that have links to other relevant pages):

  • Home page: the page prospects will first see when they go to your website
  • Amenities: this page should contain information about the features your community offers, including the size of living areas, special types of senior care (i.e., assisted living services), community activities, types of foods served, etc.
  • Locations (if there are multiple different community locations)
  • Blog: this page should bring prospects to your blog posts 
  • About: this page should give prospects some information about your staff members (i.e., their areas of expertise, experience, special training or education, a little background information about their interests, and contact information for each staff member as needed)
  • Contact: this page should include your community’s address, phone number, and email address, as well as an information submission form

You don’t need all the bells and whistles to have a good website — these basic pages are more than enough. The goal is to get prospects to reach out to you and get more information about your senior living community.

From a branding and design standpoint, the website should reflect the experience you want your residents to have while they live at your senior living community, so make sure it depicts what your senior community living is like as accurately as possible. If there’s anything on there that doesn’t match up with your community (or vice versa), that disconnect will make people turn away.

Another good reason to have an accessible website is for SEO purposes. SEO, or search engine optimization, is a strategy that can help improve your website’s organic (that is, unpaid) ranking on search engine results pages (SERPs) for certain keywords.

A site that’s easy for people to navigate is one that’s easy for search engine bots to crawl — and that’s something that will be considered when search engines like Google or Bing place your website on the SERPs.

To improve your website’s SERPs position, you’ll also want a website that works well on all devices: mobile, tablet, desktop. And don’t think that baby boomers are only using desktop computers — over half of baby boomers own tablets, and almost 70% of them own smartphones. 

Plus, having a responsive website that runs smoothly and quickly on all devices makes it that much easier to reach your audience, regardless of the devices they’re using.

Click here to learn more about how OppGen builds responsive, mobile-first websites that are designed for increased lead conversion.

 

Create a Blog

On-page SEO is part of a solid SEO strategy As the name implies, on-page SEO involves the actual content on each website page. While pages should be created with certain keywords and phrases in mind, your content should also be thorough and discuss topics that are relevant to your senior living community.

A blog is one of the best ways to do that. By creating and sharing content on a regular basis, search engine bots will pick up on the best content available and make sure those pages are the ones seen before the rest on SERPs.

 

Utilize Paid Search and Social Media Ads 

Because baby boomers — and their adult children — are plugged into the internet, it makes sense to advertise to them there. Paid search ads and paid social ads are two fantastic avenues.

Compared to traditional advertising models, these digital advertising options allow for more audience targeting options, which helps bring high-quality leads to your community.

Paid search ads are advertisements found on search engines. They can be text-only search ads that look similar to organic search results and are found at the top and bottom of SERPs, or display ads, which appear on websites as images, like banner ads.

Paid social ads are found on social media platforms like Facebook and Instagram. When users sign up to use these platforms, they have to give certain information such as their age, location, and other demographic information that can then be used for ad targeting purposes.

Facebook’s ad targeting tools in particular offer many granular options when it comes to finding your prospective residents. You can target by age, location, interests, behavior, and more, all of which can help get the attention of these residents and their family members.

OppGen Marketing can set up paid search and social media advertising campaigns for your senior living community. Contact us for more information.

 

Run Virtual Tours

With COVID-19, many senior living communities are not able to host open house events or give tours in-person for interested prospects. To counter this problem, several of them have started giving virtual tours instead.

Even once COVID-19 is not a concern, it’s very likely that people will continue to use virtual tours for their ease and overall convenience. That said, it’s a very good idea to keep utilizing these virtual tours, and if you haven’t done so already, it’s time to start adapting to this change.

 

Manage Your Reputation

Like it or not, ratings are very important when people are trying to make final decisions when selecting a service. Creating listings on Google My Business, Bing Places for Business, and Facebook gives residents and their families many places to review your senior living community. The more five-star reviews, the better! But keep in mind it’s not realistic to always receive five-star reviews. 

Chances are, you will receive negative reviews from time to time. When this happens, be sure to respond to the dissatisfied reviewers. It may not sound logical, but replying to negative reviews and trying to improve the areas they felt were lacking can make a positive difference for all parties involved. Do what you can to improve the situation by offering some sort of incentive.

 

Traditional Marketing for Senior Living Communities

Though digital marketing is growing more common, it still doesn’t hurt to utilize traditional marketing channels, as long as you’re reaching those prospective residents and their families.

 

Offer Tours and Open House Events to Prospective Residents

When COVID-19 cases begin to drop and it’s considered safe to re-open your community to the public, be sure to offer tours to prospective residents. Let them see what could be their future home for years to come by offering tours.

Another option that’s worth considering is an open house event. If you have multiple openings, hosting an open house event is a great way to drive up interest. Prospects can mingle with future neighbors, get to know the staff, and get a feel for whether or not your senior living community is the right place for them.

With open house events, it’s also a good idea to make sure it’s open for the adult children of your prospective residents as well. Depending on the reasons they’re seeking out senior living communities, especially if it’s due to their parents’ health issues, they want to make sure their parents are going to receive the best possible care. Getting a feel for the community as well as the staff can put them at ease, now that they know that Mom and Dad are going to be in good hands.

 

Ask Current Residents to Become Resident Ambassadors

If you have current residents who love everything about your senior living community, ask them if they would like to become resident ambassadors. A resident ambassador can give tours of their living areas, sit down with prospects at a meal and talk about events, and just about everything they can expect from your senior living community.

Another idea is to start a referral program for residents to refer their friends and family, and reward these referring residents accordingly, perhaps with a month of discounted rent, special meal vouchers, and other types of rewards.

 

Formally Train Your Sales Team

Make sure that your sales team is all on the same page by teaching them the best sales practices, etiquette, and more. A bad experience or misstep from a member of your sales team can lose sales and push leads away. The information sales teams share should be the same across the board, and providing formal training opportunities can help.

 

Contact Us

For more information about how to market senior living communities, contact OppGen today.

11
May, 2020

By OppGen

12 Reasons Why Small Businesses Need Digital Marketing

If your small business doesn’t already have a digital marketing strategy in place, then it’s time to start making one.

Understandably, you may be reluctant to put some of your small business’s budget into digital marketing. Rather than thinking about it as a cost, think of it as an investment in your small business — an investment that, when carried out properly, is worth more than the initial investment. If you’re not investing in digital marketing, you actually could be losing more in the long run.

And that’s just one reason why your small business needs digital marketing, and there are several more reasons than that.

 

1. Digital Marketing Evens the Playing Field

Small businesses typically lack the resources to create commercials of Super Bowl quality. Depending on the size of a small business and its available resources, a billboard or radio ad may be out of the question.

But digital marketing is an area where small businesses can be on the same level as their larger commercial competitors. The barrier to entry is low, and provided small businesses are able to run a successful campaign, they are likely to reap the benefits of digital marketing.

 

2. There’s a Wide Variety of Digital Marketing Options

Newspaper ads, posters, billboards, and local radio spots and TV commercials are traditional marketing avenues that don’t offer a lot of variety and fail to garner as much attention as they once did.

Thankfully, digital marketing has a plethora of options and fewer limitations on creative freedom, and the OppGen Marketing team excels in this field. Contact us for more information.

 

Search Ads

Paid search ads, are text ads shown on search engines like Google or Bing that are tied to keywords consumers search. What makes search ads so effective is that consumers using search engines are further down the marketing funnel. They’re not at the stage of awareness. They’re interested and are considering taking action for whatever it is they’re searching for.

Businesses are typically charged each time a consumer clicks on a search ad. The cost per click (CPC) varies and is based on a bidding system. Businesses bid on how much they feel a certain keyword is worth, and the amount businesses spend per click determines their position on search engine pages.

Search ads are geotargeted, which means these ads are sensitive to a consumer’s location. As a result, it will only display ads to consumers in locations selected by the business itself. For example, if your small business has one location in Columbus, Ohio, then you would want to ensure the people clicking on your search ads are in the Columbus area.

 

Display Ads

Display ads are another form of search ads, though unlike their text-only counterparts, they are much more visual. They use images and video and come in a wide variety of sizes.

Display ads are typically run through search engines and are also linked to keywords like search ads are. Rather than appear on search engines, display ads appear on websites that are related to the topic a consumer searches.

Payment-wise, display ads are run on a cost per thousand impressions (CPM) model, which means your business will be charged for every 1,000 views an ad has.

 

Social Media Ads

Paid social media ads are found on social media sites, like Facebook and Instagram. They use a combination of text and visuals and have even more variety than display ads do. Facebook, for example, allows carousel ads, video ads, collection ads, and more. 

Like PPC ads, Facebook allows you to set a budget and bid on keywords to determine how much you’ll pay for its ads.

Paid social ads use both CPC and CPM payment models, depending on the kind of ad you decide to run for your small business.

 

SEO

Search engine optimization, or SEO, is an organic form of digital marketing, which means it doesn’t require paying a search engine or social media site. SEO is the practice of creating a website that ranks high on search engine results pages (SERP). Ideally, you want your website to be on the first or second pages of Google; it’s pretty rare for consumers to go beyond the second page.

At the very least, SEO requires your small business to have a quick, mobile-friendly website and someone with the ability to create thorough original content about topics related to your business’s offerings. It helps to have tools like Ahrefs to track keywords consumers use to find businesses like yours. Ahrefs tracks page rankings, how difficult it will be to rank for a certain keyword, keyword search volume, and more.

 

3. Digital Marketing Expands Small Businesses’ Reach

Due to all of the digital marketing channel options, it’s easier than ever to reach different consumers in multiple places at the same time. Some consumers may be at different parts of the marketing funnel, but there are several digital marketing approaches that can be used to reach them.

For consumers at the top of the funnel (awareness and interest) who may have visited your small business’s website but did not take any action beyond the home page, you can create display ads for these consumers. This is referred to as remarketing or retargeting, and it’s a highly effective way to keep your small business’s brand at the forefront of people’s minds.

 

4. Digital Marketing is Cost-Effective 

Google conservatively estimates that for every $1 a business spends on Google Ads, that business makes $8 in profit through Google Ads and Search — an impressive increase from Google’s earlier research that reported $2 in revenue for every $1 spent.

A Wordstream study found that the average cost for Google’s search and display ads across all industries were $2.69 per click and $0.58 per thousand impressions, respectively; Wordstream also found that Facebook ads average $1.72 per click across all industries.

Digital marketing costs less than traditional ad channels and allows you to place a cap on how much to spend. It’s clearly the superior route to take when it comes to how much you’re investing to advertise your small business.

Contact OppGen Marketing to learn more about just how cost-effective digital marketing can be.

 

5. Digital Marketing Targets Multiple Audiences at Once

A print advertisement in the local newspaper typically targets one audience. The problem with this and other traditional forms of marketing is that they miss out on reaching your other audiences.

You can multiple digital marketing campaigns at once for different audiences via different channels, and this can become very specific and granular depending on which marketing channel you’re using.

During our complimentary strategy session, we’ll discuss what options are available and may work best based on your target audiences. Request a complimentary strategy session here.

 

6. Digital Marketing Keeps Consumers Engaged

In some cases, quantity isn’t everything. The quality of customers matters, too. In times of economic downturn, you might not be able to rely on occasional customers; you may have to rely on a loyal base of customers instead.

Keeping customers engaged with content, whether it be on your blog or your small business’s social media accounts, can keep them coming back to support your business.

 

7. Digital Marketing Boosts Conversion Rates

In digital marketing lingo, a conversion is another term for a goal. Conversions can be several different things: leads, purchases, newsletter subscriptions, engaging with content, visiting specific web pages, and so on.

Whatever your small business’s goal is, digital marketing makes it easy to track conversions and make optimizations to your digital marketing campaign that can boost overall conversion rates.

 

8. Digital Marketing has Quantifiable Results

Unlike traditional marketing methods, the results of digital marketing can be quantified. You can see the exact numbers, data, and statistics showing the state of your campaign. You can see how many people have “bounced” from your website, the number of people who have converted, and calculate an accurate return on investment. There’s no guessing how many people bought products or signed up for a newsletter — the data is there.

 

9. Data Can Be Used to Improve Marketing Campaigns

Having quantifiable data can give you some idea of where your digital marketing campaign needs improvement. Sometimes it’ll require a bit of guessing and checking, but if you take a scientific approach to it by running the same ad with one slight difference, you can get an idea of how your small business’s digital marketing campaign can be improved.

 

10. Data Can Also Be Used to Customize Campaigns for Highly Specific Audiences

Digital marketing data can help small businesses learn about their target audiences’ digital habits. There are tools out there that make it much easier to find your target audiences’ interests and discover the best approach to convert them to regular customers.

For example, Facebook offers a lookalike audience targeting option, which uses the information about your current target audiences and runs your advertisements to audiences that share similar features.

You may even find out that your small business has an audience that you never knew about until you started to review customer data. Then you can start making digital marketing campaigns specific to this audience segment, too.

We send our clients monthly reports with key data points so we can optimize, improve, and customize your marketing campaign based on our findings. Contact us today to learn more about our process.

 

11. Successful Marketing Campaigns Can Lead to New Services and New Business Locations

Depending on the level of success your digital marketing campaign brings you, you may want to consider expanding your small business.

This could mean adding new services on top of the ones you already offer or even opening up another location. These additions and expansions can bring in even more revenue and customers.

Once you’ve got a strong digital marketing campaign for your main location or current services, you’re more than capable of creating more campaigns for your newer services. More services bring in more customers, more customers bring in more revenue, and more revenue means you can continue to grow your small business. It’s a cycle that continues to grow your business at each turn.

 

12. Resources for Digital Marketing are Everywhere

There are tons of tools and resources for your small business’s digital marketing campaign: Ahrefs, Google Keyword Planner, Google Analytics, and so much more.

Our free digital audit is one great place to get started. For more information and even more digital marketing resources, contact us today.

09
Mar, 2020

By OppGen

Microsoft Ads for Medical: Give Your Practice A Spark

To say that no one uses Bing is a blatantly false statement. Sure, it’s not Google, a search engine so ingrained into our daily lives to the point that Google is a verb in the Merriam-Webster Dictionary.

Nevertheless, Bing is a fairly popular search engine and one that’s overlooked. Don’t overlook Bing — or Microsoft, for that matter. It’s a pretty powerful contender in the realm of digital advertising, and it’s one that can help medical practices in particular. Its advertising service, Microsoft Advertising (formerly Bing Ads), is worth giving a shot.

OppGen Marketing can set up a Microsoft Advertising campaign for your medical practice. Contact us to get started.

 

Reach Prospective Patients in Places Where Google Can’t

Bing runs 1 in 3 U.S. desktop searches. It’s also the default search engine for Windows 10 users as well as other Microsoft applications like Word, PowerPoint, and Cortana.

Microsoft Advertising can reach 49.4 million users that Google can’t reach. If other clinics are mainly marketing via Google Ads, that means there’s an opportunity for your clinic to find prospects who aren’t searching on Google. Also, Microsoft Advertising isn’t only on Bing; its ads can be seen on Yahoo, AOL, and partner sites like Amazon. Even certain applications, such as Skype and Outlook, display Microsoft Ads search advertisements.

 

Target Older Audiences With Higher Incomes

Like Google Ads, Microsoft Advertising offers geotargeted ads, which allow advertisers to target audiences based on location.

71% of Microsoft Advertising’s audience is at least 35 years old. This makes it an invaluable resource for men’s clinics, plastic surgeons, body contouring practices, HRT practitioners, and hair restoration clinics. Its searchers are also slightly more affluent compared to Google’s, which means they’re able to spend more money online.

Reaching more people in your target audience’s demographic with a higher income is always a good thing. OppGen can help you find those audiences.

 

Discover Microsoft Ads’ Lower Costs and Higher Conversion Rates

As Google Ads becomes more competitive, its cost per click (CPC) is only going to keep rising. This isn’t the case for Microsoft Ads. CPC is significantly less than Google Ads, with a 29% lower cost per sale. Plus, the conversion rates are 35% higher at the same CPC as Google. Search Engine Journal found that specifically in the medical marketing segment, Bing’s CPCs were lower than Google’s 71% of the time

Higher conversion rates at a lower CPC is a goal to strive for in all marketing segments, and with Microsoft Ads, your clinic doesn’t have to strive much for much at all. It’ll already have a lower CPC to start with. 

For more ways to lower CPC and improve conversion rates, contact us to schedule a complimentary strategy session.

 

Complement Your Practice’s Current Google Ads Campaign

Some people seem to believe that marketing on multiple platforms is bad, and few things can be further from the truth. Advertising on Bing will not make your clinic’s Google Ads campaign suffer or fail. It’s no different than running a TV ad and a newspaper ad for your clinic on the same day, except you have a little more control over who sees your ads and when prospects can see them.

By adding a Microsoft Advertising campaign to your clinic’s overall marketing strategy, you can reach audiences on both Google and Bing. 

Plus, Microsoft Advertising allows you to import campaigns from Google Ads, so you don’t have to start an entirely new campaign from scratch. Be sure to double-check location targeting and any ad extensions you had on Google Ads when importing to Microsoft Advertising, though; you may have to make some adjustments.

Adding a Microsoft Advertising campaign alongside your Google Ads campaign is a smart move and will ensure that more prospects will find your clinic — and even more prospects will convert.

Contact us to learn how we can add a Microsoft Ads campaign to your digital marketing strategy.

 

Add Microsoft Ads to Your Practice’s Marketing Strategy

It’s entirely to your clinic’s advantage to start a Microsoft Advertising campaign. The patients you’ve been waiting for could very well be waiting to find a clinic like yours, so don’t keep them waiting.

To get a head start on your Microsoft Advertising campaign, contact us today.

04
Mar, 2020

By OppGen

How to Do HRT Marketing for Men vs. Women

Hormone replacement therapy (HRT) may sound like an all-encompassing treatment with one audience, but it’s a surprisingly diverse segment.

Every woman will experience peri- and post-menopause symptoms at some point in her life. HRT and bioidentical hormone replacement therapy (BHRT) are two treatment options that can ease some of those symptoms.

On the flip side, not all men struggle with low testosterone, but those who do may have an option to treat it with testosterone replacement therapy (TRT).

Given the diversity of this segment, you can’t go with a one-size-fits-all approach to marketing HRT. You’ll want to take a few things into consideration depending on your target audience.

OppGen Marketing has successfully marketed HRT and BHRT for men and women alike. Contact us today to learn more about our HRT marketing program.

 

HRT Marketing for Women

According to the U.S. Department of Labor, 80% of women make their family’s healthcare decisions. This means they’re more likely to be the ones researching available healthcare and medical options for themselves and their families. Studies have shown that women are also much more likely to get medical care than men. So, what does this mean in terms of marketing BHRT to women?

 

Show What You Know

Just because women are more likely to see a doctor than men does not mean that they’re automatically going to hand over their contact information to any clinic. They may be even more discerning than their male counterparts when it comes to finding the best option.

Your landing page’s content should provide useful information that explains what BHRT is and what it does, as well as any side effects, benefits, and the FDA’s stance on BHRT. If you know where or what your bioidentical estrogen is sourced from, share that. Consider including a brief FAQ section.

 

Keep It Appropriate and Targeted

If you found a hospital’s website plastered in pink with a touch of floral prints, would you go to that hospital? Probably not. Take a moment to reflect on why you wouldn’t go there. The website’s colors and design don’t look professional or clean — two things that most reasonable people (men and women alike) would expect at a hospital. Your website represents your clinic, and if there’s a disconnect between your clinic and website, prospects won’t convert.

There are better ways to market your clinic to women without using a “girly” landing page or website. Remember you’re marketing BHRT to women in their 40s and 50s. Include high-quality stock photos of women who are either near or within that age range. If possible, ask a client to share her experience with HRT for a video.

Consider what message your landing page and/or website is giving prospects. If you’re a man running a clinic, show your wife or a female relative or friend the landing page and information and ask for their honest opinion. You might learn a thing or two that may even help your patients in the long run by listening to their feedback.

 

Emphasize Natural Treatments

To most prospects, BHRT and HRT look like alphabet soup. Unfortunately, the full names don’t really explain what they are or the differences between treatment options, either.

It’s important to focus on the word natural when marketing BHRT. BHRT is commonly advertised as natural because bioidentical hormones are derived from plant estrogen (as opposed to estrogen extracted from a pregnant mare’s urine, as is often the case with HRT).

You may believe “natural” is an overhyped, meaningless buzzword, but it’s still a word that holds value to women seeking treatment for menopause.

 

HRT Marketing for Men

A Cleveland Clinic survey found that 72% of men would rather do chores than see their doctor, and 77% of men in relationships would prefer to go shopping with their significant other than go into the doctor’s office. The same survey also found that one-fifth of men withheld information from their doctors and 46% of men aren’t comfortable talking to their doctor about sex-related concerns.

It’s imperative that if your clinic offers testosterone replacement therapy (TRT) for men that you have a strong marketing campaign.

Learn how you can get more TRT leads for your men’s clinic with OppGen here.

 

Earn Their Trust

If you get a lead for your TRT, call the lead immediately. But don’t expect them to schedule an appointment right away.

Accept that it will take some time to earn a lead’s trust in this particular segment and there are a few ways to do that. Combine a regular content schedule. Collect positive reviews from patients. Track and remarket prospects who have visited the site more than once.

Low testosterone and the side effects that come with it are ones that men often find shameful. They may feel isolated and alone. In your messaging, it’s important that you remind prospects that low T is not their fault. Share statistics on the commonality of it to remind them that they are not the only one who’s struggling with it. Tell them that having low testosterone, a medical condition, does not make them any less manly than anyone else.

These messages are ones that will get through to prospects, slowly but surely.

 

Share Stories

Help prospects feel less alone by sharing success stories on your landing page, website, or social media accounts. Get a quote from patients about their experience. Some may not want to share their name or other identifying information, so ask if it’s OK if you include initials or a first name followed by the last initial. Use high-quality stock photos if needed.

Getting guys to open up about their experiences can help pave the way for others to take the first step into your office.

 

Segment Your Audiences

Remember that men and women play more roles than just men and women. People can be spouses, single, divorced, parents, grandparents, coworkers, friends, family, and so on. It’s worth segmenting your audience even further than just by male or female. Take the time to do in-depth research about your audiences. After all, it’s better to know than to assume.

 

Contact OppGen for More Information

If you need some more advice or help for improving your HRT marketing campaign, contact us today.

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A screenshot from the Amazon Alexa commercial from Super Bowl LV
The Best 2021 Super Bowl LV Commercials, According to OppGen
A senior citizen's adult daughter shows her the website of a senior living community on her smart phone.
How to Market Senior Living Communities
12 Reasons Why Small Businesses Need Digital Marketing
Microsoft Ads for Medical: Give Your Practice A Spark
How to Do HRT Marketing for Men vs. Women