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29
Apr, 2019
bing ads

By OppGen

Bing Ads Rebrands as Microsoft Advertising

Microsoft has rebranded Bing Ads to Microsoft Advertising. The technology company is looking to shift their focus on data and targeting capabilities. Corporate VP for Microsoft Advertising, Rik van der Kooi stated in the company blog post. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business.”

The Bing brand won’t be going away entirely. “Bing remains the consumer search brand in our portfolio, and will only become more important as intent data drives more personalization and product innovation.”

As the focus shifts in the industry, companies are reflecting these changes by rebranding. Last year, Google changed from AdWords to Google Ads to reflect the evolution of the platform and the growing network of partners. Over the next year, Microsoft plans to roll out more advertising products that focus on AI.

AI is an important component in digital marketing strategies. It can help personalize an advertising experience and predict the behavior of new and existing users. You can learn so much about your customers through these technologies.

Our team can work with you on digital advertising strategies and discovering what will work best for you. If your business is interested in implementing paid search, please fill out our free digital market analysis.

25
Apr, 2019

By OppGen

4/25 – This Week In Digital Advertising

{4/25} This Week In Digital Advertising 

Facebook Reports An Increase In Active Users

Facebook estimates more than 2.3 billion people use Facebook, WhatsApp, Instagram, and Messenger on a daily basis. An increase in 55 million users from the previous quarter.

The social media giant announced yesterday there  Facebook has also reported that Facebook Stories is now being used by 500 million people daily, which is the same amount of people using WhatsApp Status and Instagram Stories.

As Facebook looks to the future the company is focused on privacy. Facebook CEO Mark Zuckerberg stated, “We are focused on building out our privacy-focused vision for the future of social networking, and working collaboratively to address important issues around the internet.”

Despite the recent investigations and reports of lower engagement, Facebook continues to see growth which speaks volumes about the reach they have around the world.  If you are interested in the Q1 Facebook findings visit social media today

More Images are Being Shown in Google Searches

Google has been hinting to SEOs for several months to pay close attention to image search results. A recent study by SEOClarity shows “images in the Top 10 leaped from an approximately 24% occurrence to a 34% occurrence.”

The image boxes will appear if Google thinks it would be helpful to see an image. When your web developer is adding images on your website it’s important to make sure they are tagged properly so Google’s algorithm can gather them properly for image search.

As search engine optimization continues to evolve it’s important for brands to stay on top of the changes Google pushes out. Our Digital Analysts in Columbus, Ohio, are able to work with you to build out a strategy for success. SEOClarity has shared their findings in a blog post.

18
Apr, 2019
YouTube Blog Image

By OppGen

4/18 – This Week In Digital Advertising

{4/18} This Week In Digital Advertising 

  1. Exploring YouTube Advertising Offerings: YouTube is the second largest search engine on the web and processes more than 3 billion searches a month. With the expansion of YouTube TV and other platforms it can be difficult to know which advertising option to select. According to fresh Nielsen data, more than half of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV; but over 90 percent of these people watch YouTube. If you have never run ads on YouTube before it could be a good time to try and reach your potential customers in a different way. Let’s get into the different types of ads that are available to run. The first is Display Ads appear to the right of the feature video, and above the video suggestions list. Overlay Ads are semi-transparent overlays which appear on the lower portion of the video a user is watching. Skippable video ads allow viewers to skip ads after 5 seconds. Bumper Ads are non-skippable video ads of up to 6 seconds in length. Non-skippable video ads must be watched to completion before the desired video can be viewed. Finally, sponsored cards display content that may be relevant to the viewers’ video, such as products featured in the video. If you would like additional information and stats read more at social media today. 
  2. Facebook Launches New Safety Controls: The social media giant has been under pressure to update their brand safety policies and they have followed suite. Over the next few weeks, Facebook has announced that they will be updated ad filters for advertisers. This is an effort to give advertisers better access to where brand ads are placed and address safety concerns. Advertisers will now be able to choose from these three options:
    • Limited inventory offers maximum protection, similar to the opt-in category exclusions available today
    • Standard inventory provides moderate protection and is the default choice when placing ads. This is the same as no category exclusions today.
    • Full inventory selects minimal protection and ads may be delivered to all eligible content.

           If you are an advertiser and want to learn more visit Facebook’s blog announcement.

11
Apr, 2019

By OppGen

4/11 – This Week In Medical Advertising

{4/11} This Week In Medical Advertising 

  1. Facebook to updates terms of use: Users of the social media platform will now have a clear idea of what is happening with their data in updated terms and conditions. These updates came about from pressure from the European Commission who is responsible for the implementation of the broader data protection laws (GDPR) that were rolled out last year.As a part of Facebook’s effort to be more transparent these updated terms will reflect major changes that explicitly says “that Facebook does not charge users for its services in return for users’ agreement to share their data and to be exposed to commercial advertisements.” The company has agreed to now “clearly explain that their business model relies on selling targeted advertising services to traders by using the data from the profiles of its users.” Facebook has also changed positions on third-parties misusing its platform by saying they acknowledge responsibility in case of negligence for third-parties in the platform. The European Commission will be monitoring the social media giant to make sure these changes have been implemented worldwide by the end of June 2019. If you are interested in more about these updates read more at Mashable
  2. 20 SEO Tips for Success on Google: Looking to get your local business found on Google? There are several things that can be done to help make your site a success. First check your local citations including your company name, address, and phone number and make sure they are accurate on your website. Make sure your business has a Google My Business location and upload images of your location, times you are open, and specific services you offer.  Link building is another important part of local SEO. It can help your business get found for the specific services you offer and which location has them if multiple locations apply. Your business site needs to have a mobile first approach when it comes to design of your site. This will improve your customer experience and help with conversions. Our team is available to work with you on SEO optimizations. If you want to read the full list of optimizations check out the infographic available here

14
Mar, 2019

By OppGen

3/14 – This Week In Medical Advertising

{3/14} This Week In Medical Advertising 

  1. Google My Business and SEO – Google has added more features for local business listings. Reviews are becoming increasingly more important. When choosing between businesses, more than 50% of customers pass on companies with less than a 4-star rating.  If a review of your business contains keywords surrounding your business this will increase your SEO ranking. Engagement is also an important component for local business listings. There is a Q and A section where customers can leave questions about the business. It’s important to answer these in a timely manner to boost engagement. Read more about local reviews and SEO.
  2. Digital Ad Spend Continues to Grow – For the first time, companies will spend more on digital advertising than on traditional mediums such as TV and print. By 2023, digital will surpass two-thirds of total media spending. As our attentions shift to digital our advertising will shift with it. Read more about this milestone in advertising.

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bing ads
Bing Ads Rebrands as Microsoft Advertising
4/25 – This Week In Digital Advertising
YouTube Blog Image
4/18 – This Week In Digital Advertising
4/11 – This Week In Medical Advertising
3/14 – This Week In Medical Advertising