Category : Newsletter

By OppGen

Monthly Newsletter – January 2018

We hope you enjoyed the holiday season, and your New Year is off to a great start! It’s an exciting time, as we work to make the new year even better than the last. For some, January is when that new, well-planned marketing strategy that’s going to push your business to the next level is just beginning. Whether you are well prepared for 2018 or not, it is never too late to consider some adjustments to improve your marketing.

Cultivating Good Google Karma

It’s no secret that independent reviewers can help build (or destroy) credibility in a brand. Online reviews have a huge influence over consumers on search engine result pages, but they can also influence how highly Google ranks you in search results: if a keyword is found in reviews of your business, that can greatly enhance your performance in search rankings.

Not only that, but Google has stated that star ratings in AdWords can increase clickthrough rates by up to 17 percent, meaning that tools like review extensions are an indispensable tool in your paid search arsenal.

View our approach to managing ads in more detail – http://oppgen.com/

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Targeting Branded Keywords

We get it — targeting branded keywords seems expensive and counter-intuitive. If you’re not marketing Xerox-brand copiers, why target Xerox keywords?

This approach misses out on some key advantages. For one, consumers often use brand names as substitutes for generic products; a surprisingly large number of consumers will search “best fitbit for men” when they really mean “best fitness tracker for men.” As another, including branded keywords in your titles and meta descriptions where appropriate can help you kill it in organic rankings, aiding your PPC strategies even more.

View our process of dealing with PPC ads in more detail – https://oppgen.com/paid-search-advertising/

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Customer Match in AdWords

You’ve built up your email marketing list with current and potential customers. So, now what? Customer Match in Google AdWords allows you to target these people with Google Display ads. Whether you want to help new leads get further down the sales funnel, or upsell existing customers, the Customer Match feature in Google AdWords allows you to stay in front of the people interested in your business.

See how to drive more into your marketing lists and potential customers – https://oppgen.com/paid-search-advertising/

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By OppGen

DiscoverOpp Newsletter – December 2017

This holiday season is the perfect time of year to let you know how much we appreciate your business. We wish you a joyous holiday and a New Year filled with peace and happiness.

When Management is Over-Management

Here at OppGen, active management is the philosophy. Human eyes on your keywords, rather than automatic adjustment from an algorithm, yield greater returns than a set-it-and-forget-it approach. But while active management is the modus operandi, we’ve found that it’s critical to avoid over-managing in your bid changes. Unless you have the data to back up your changes, it’s easy to put a stop to what’s working and to double down on failing strategies.

Our approach to the problem is simple:

Document your changes.
Analyze historical data.
Adapt to changing industry trends.
View our approach to managing ads in more detail – https://oppgen.com/paid-search-advertising/

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Move Over, Pay-Per-Click – Apple Rolls Out Pay-Per-Install

Apple recently introduced Search Ads Basic, targeting smaller developers who are looking to improve discovery of their apps on the App Store. Instead of paying per click, advertisers pay per installation, meaning it’s easier than ever to tie ad spend to installations.

Search Ads Basic is a simple and easy way to promote app installation on the App Store, but the classic Search Ads isn’t going the way of paperboys and MTV music videos. Rebranded as Search Ads Advanced, the classic experience lets advertisers eschew Search Ads Basic’s $5,000-per-month budget limit, and grants some extra perks as well, like international targeting.

View our process of dealing with PPC ads in more detail – https://oppgen.com/paid-search-advertising/

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Targeting Life Events

Google’s expanded audience targeting features drew our attention earlier in the year, as we’ve always been interested in new ways to reach customers and think beyond just keyword bidding. As of November 29th, advertisers can now target users going through a major life event, such as college graduation, marriage, or a move through AdWords.

So far, the options are limited to Google video ads and Gmail advertising, but the expanded functionality is already making an impact. Audiences can be added as targets or exclusions on ad groups or campaigns, meaning reaching recent college graduates, new spouses or audiences on the go has never been easier.

See how to drive more engagement in your ads through life events – https://oppgen.com/paid-search-advertising/

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By OppGen

DiscoverOpp Newsletter – August 2017