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25
Apr, 2019

By OppGen

4/25 – This Week In Digital Advertising

{4/25} This Week In Digital Advertising 

Facebook Reports An Increase In Active Users

Facebook estimates more than 2.3 billion people use Facebook, WhatsApp, Instagram, and Messenger on a daily basis. An increase in 55 million users from the previous quarter.

The social media giant announced yesterday there  Facebook has also reported that Facebook Stories is now being used by 500 million people daily, which is the same amount of people using WhatsApp Status and Instagram Stories.

As Facebook looks to the future the company is focused on privacy. Facebook CEO Mark Zuckerberg stated, “We are focused on building out our privacy-focused vision for the future of social networking, and working collaboratively to address important issues around the internet.”

Despite the recent investigations and reports of lower engagement, Facebook continues to see growth which speaks volumes about the reach they have around the world.  If you are interested in the Q1 Facebook findings visit social media today

More Images are Being Shown in Google Searches

Google has been hinting to SEOs for several months to pay close attention to image search results. A recent study by SEOClarity shows “images in the Top 10 leaped from an approximately 24% occurrence to a 34% occurrence.”

The image boxes will appear if Google thinks it would be helpful to see an image. When your web developer is adding images on your website it’s important to make sure they are tagged properly so Google’s algorithm can gather them properly for image search.

As search engine optimization continues to evolve it’s important for brands to stay on top of the changes Google pushes out. Our Digital Analysts in Columbus, Ohio, are able to work with you to build out a strategy for success. SEOClarity has shared their findings in a blog post.

18
Apr, 2019
YouTube Blog Image

By OppGen

4/18 – This Week In Digital Advertising

{4/18} This Week In Digital Advertising 

  1. Exploring YouTube Advertising Offerings: YouTube is the second largest search engine on the web and processes more than 3 billion searches a month. With the expansion of YouTube TV and other platforms it can be difficult to know which advertising option to select. According to fresh Nielsen data, more than half of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV; but over 90 percent of these people watch YouTube. If you have never run ads on YouTube before it could be a good time to try and reach your potential customers in a different way. Let’s get into the different types of ads that are available to run. The first is Display Ads appear to the right of the feature video, and above the video suggestions list. Overlay Ads are semi-transparent overlays which appear on the lower portion of the video a user is watching. Skippable video ads allow viewers to skip ads after 5 seconds. Bumper Ads are non-skippable video ads of up to 6 seconds in length. Non-skippable video ads must be watched to completion before the desired video can be viewed. Finally, sponsored cards display content that may be relevant to the viewers’ video, such as products featured in the video. If you would like additional information and stats read more at social media today. 
  2. Facebook Launches New Safety Controls: The social media giant has been under pressure to update their brand safety policies and they have followed suite. Over the next few weeks, Facebook has announced that they will be updated ad filters for advertisers. This is an effort to give advertisers better access to where brand ads are placed and address safety concerns. Advertisers will now be able to choose from these three options:
    • Limited inventory offers maximum protection, similar to the opt-in category exclusions available today
    • Standard inventory provides moderate protection and is the default choice when placing ads. This is the same as no category exclusions today.
    • Full inventory selects minimal protection and ads may be delivered to all eligible content.

           If you are an advertiser and want to learn more visit Facebook’s blog announcement.

11
Apr, 2019

By OppGen

4/11 – This Week In Medical Advertising

{4/11} This Week In Medical Advertising 

  1. Facebook to updates terms of use: Users of the social media platform will now have a clear idea of what is happening with their data in updated terms and conditions. These updates came about from pressure from the European Commission who is responsible for the implementation of the broader data protection laws (GDPR) that were rolled out last year.As a part of Facebook’s effort to be more transparent these updated terms will reflect major changes that explicitly says “that Facebook does not charge users for its services in return for users’ agreement to share their data and to be exposed to commercial advertisements.” The company has agreed to now “clearly explain that their business model relies on selling targeted advertising services to traders by using the data from the profiles of its users.” Facebook has also changed positions on third-parties misusing its platform by saying they acknowledge responsibility in case of negligence for third-parties in the platform. The European Commission will be monitoring the social media giant to make sure these changes have been implemented worldwide by the end of June 2019. If you are interested in more about these updates read more at Mashable
  2. 20 SEO Tips for Success on Google: Looking to get your local business found on Google? There are several things that can be done to help make your site a success. First check your local citations including your company name, address, and phone number and make sure they are accurate on your website. Make sure your business has a Google My Business location and upload images of your location, times you are open, and specific services you offer.  Link building is another important part of local SEO. It can help your business get found for the specific services you offer and which location has them if multiple locations apply. Your business site needs to have a mobile first approach when it comes to design of your site. This will improve your customer experience and help with conversions. Our team is available to work with you on SEO optimizations. If you want to read the full list of optimizations check out the infographic available here

04
Apr, 2019

By OppGen

4/4 – This Week In Medical Advertising

{4/4} This Week In Medical Advertising 

  1. Bing Ads launches new action extensions: Bing Ads have added active extensions. This will allow marketers to highlight a clear call-to-action on text ads. There are over 70 different calls-to-action to feature. Action Extensions are available in all Bing Ads markets on both PC and mobile devices. When an ad has a call-to-action this helps promote users to take action and do something once they reach your website. This can range from a download, signup, purchase or a special offer. It’s always a good idea to feature a call-to-action on ads. Our team can work with you to make sure the messaging is correct.
  2. The Power of Empathy in Medical Marketing: Empathy is a powerful tool in the marketing world. Showing empathy in your medical marketing strategy can grab the attention of a potential patient and encourage a conversation. Empathy in your advertising can start to build a fountain of trust which can foster a long-term relationship between your practice and the patient. Video is a great medium to use that helps demonstrate empathy. By featuring real people going through an experience in an online video ad or television commercial it can not only highlight your services, but offer a feeling of authenticity. Share these videos across all your channels to help promote your multi-channel marketing strategy. This approach will start to build a relationship with potential patients and set your practice apart from competitors.

28
Mar, 2019
medical marketing blog

By OppGen

3/28 – This Week In Medical Advertising

{3/28} This Week In Medical Advertising 

  1. 37% of Mobile Traffic Worldwide comes from YouTube: YouTube is beating the competition when it comes to mobile. 37% of all mobile traffic from around the world comes from YouTube. Users are looking for short and concise content on mobile devices. Longer shows and movies work better on a desktop or television screen. The next closest competitor is Facebook with 8.4%. YouTube is a great platform for showing ads to potential leads. Similar to a pay-per-click campaign, video ads can be targeted to a specific location you choose. Video marketing can help build your brand identity. Of course, any content released should be HIPPA compliant. This is only one piece of the puzzle of your overall healthcare marketing strategy. YouTube and website SEO and help your clinic digital platforms gain more users. 70 percent of watch time on YouTube is driven by YouTube’s own recommendations. Staying on top of YouTube SEO can help your video content into targeted areas. Contact our team today for a free digital assessment to learn how we can evaluate your current online efforts and deliver actionable recommendations. 
  2. How to Drive Traffic using Instagram Bio: You’ve seen the copy before such as “click the link in the bio” and the link takes you to a website or article. Instagram is a great platform to help drive traffic to your website. Make sure your bio copy is working hard to drive your followers to click that link. Use this section to help promote other pages of your website and helpful documentation for potential new patients. They are searching and seeking answers so including a link to your blog could be a great way to get new website traffic. If you’re looking to add new patients it can also be helpful to include a link to patient forms or direct information about your clinic. By just sending users to your homepage they might never convert or fill out forms. As part of your social strategy you can include content that will grab the attention of the end-user and instruct them to click the link to either a patient follow up form or something else that aligns with your business goals. By partnering with an agency such as OppGen, we can help you navigate the world of digital marketing. We work with hundreds of specialized clinics to build ad campaigns to help gain new patient leads.  

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