Grow Your Columbus, Ohio, Business with Pay Per Click Advertising
While traditional advertising channels still have their place, it’s more important than ever to have a digital marketing strategy that includes pay per click advertising. This is especially true for local businesses in the Columbus, Ohio, area. By concentrating your advertising efforts to target local audiences based on their physical location, you’ll see an increase in leads, sales, and appointments.
OppGen is a Columbus digital marketing agency with pay per click advertising at the heart of our digital marketing services. We are here to generate leads using pay per click advertising strategies and have done so successfully for hundreds of clients.
How We Do Pay Per Click Advertising
Keyword Research & Local Market Analysis
The first thing our pay per click advertising team does before building the campaign is keyword research. We want to find the best keyword opportunities for your business, and we do this using a host of specialized tools to do just that. On top of the keyword research, we gather competitive intelligence and analyze the Columbus market for your business. From there, we’ll begin to officially build out your pay per click advertising campaign.
Custom Landing Pages Built to Convert
Sending paid traffic directly to your website may seem like a logical approach, but in actuality, it’s not the best way to convert leads. Most websites have not been built specifically to convert.
With PPC ads, you have to pay for each and every click on your ads, and every click counts. Multiple clicks can quickly add up to a good chunk of cash, so you want to make sure whoever clicks on your ad is going to take action. Because OppGen landing pages are designed with conversion rate optimization in mind, we can help ensure paid clicks will be more likely to convert and take action.
Optimize Performance through A/B Testing
Once the PPC advertising campaign is launched, our work is far from complete. We do not stop strategizing; in fact, we keep doing it through A/B testing certain components of your PPC ad campaign for optimal results. This means we can alter ad copy, landing page imagery, or forms to find the best combination that will generate the best results at the lowest possible cost per conversion.
Notable Clients in Columbus
GBM Law
GBM Law, a personal injury law firm in Columbus, Ohio, was struggling to run a successful pay per click advertising campaign. It didn’t help that personal injury law is one of the most expensive segments when it comes to pay per click advertising.
Rather than give up on pay per click advertising, GBM Law sought the assistance of OppGen’s pay per click advertising team, who completely restructured the law firm’s paid search advertising accounts and created landing pages based on each of GBM Law’s practice area. All landing pages included tracking codes so it would be easy for GBM Law to see where their leads were coming from and decide where to invest their advertising budget.
Results:
- 273% increase in leads (compared to 2018)
- 54% decrease in cost per lead
- 40% increase in the total number of cases opened
Central Ohio Nutrition Center
Central Ohio Nutrition Center (CONCI) decided to start transitioning their marketing budget away from traditional advertising and toward digital advertising for their 4 clinic locations, all located in Columbus neighborhoods. Despite the promises digital marketing hold, Central Ohio Nutrition Center was not seeing an ideal return. They realized they would need to work with a marketing agency with experience in the weight loss segment.
With nearly a decade of experience in medical marketing and a massive network of weight loss clinic intelligence, OppGen was able to set up and manage a highly successful pay per click advertising campaign that promises even more growth.
Results:
- 52+ leads per month
- 14+ new patients per month
- 50% reduction in digital lead acquisition costs
Pelotonia
Pelotonia, a nonprofit organization that raises funds for cancer research through a cycling event, needed help increasing event registrations and donations through digital marketing. However, being a nonprofit, it can be difficult to come up with funds for a proper Google Ads PPC campaign.
OppGen helped Pelotonia overcome that hurdle by getting them through the Google Ads Grant application process. Google Ads Grant is a program that allows nonprofits to apply for up to $10,000 of in-kind advertising each month to create pay per click ads. Getting the grand is only one part of the challenge; the other part is keeping up with Google’s strict guidelines to keep the grant.
With our assistance, Pelotonia was not only able to obtain the grant but also maintain it, allowing them to advertise for the event to get more people signed up and raise more funds.
Results:
- 100+ new registrants
- 446% return on ad spend
Contact OppGen, a Columbus, Ohio, Pay Per Click Advertising Agency
Whether your business is located in the Clintonville or Hilltop area (or any other Columbus neighborhood), you can rest assured it will benefit from a partnership with OppGen. As a fellow Columbus, Ohio-based business, we love to see our beautiful city’s local businesses grow and expand and contribute more to the community at large.
For more information about our pay per click advertising program, contact us today.