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Specialty Medical Marketing

By OppGen

5 Ways OppGen Can Help Your Practice Grow

We’ve helped hundreds of clinics grow their many locations nationwide. While other firms offer broad services across all industries, we specialize in lead generation for local medical practices.This allows us to analyze the effectiveness of ad copy, keyword targets, and spend across all of our medical clinics. Our programs target prospective patients that are actively seeking a treatment for their issue. This creates a focused advertising spend on relevant prospective patients.

 

Experts in Specialty Medical Marketing

We’ve worked with hundreds of medical clinics over the years. Some of the specialty medical marketing fields we serve include:

Our specialization allows us to focus solely on developing the very best advertising strategies for specialty medical clinics. OppGen is a team of experienced professionals with backgrounds ranging from leadership roles in finance, sales, marketing, and development. That unique combination of skillsets allows us to apply our real world experience to your campaign. We understand what a practice needs to be successful and can build a strategy that far outreaches a simple marketing plan.

 

Lead Follow-Up

We capture prospective patients that are searching for treatments in your local area. Our program targets prospective patients that are actively seeking a treatment for their issue. Our team has consulted with 100+ medical clinics to uncover the unique processes leveraged to convert digital leads into patients. Download our our white paper to learn more.

 

Direct-to-Clinic

Our most popular strategy for medical practices is our direct-to-clinic model. With this program, we help drive qualified prospective patients to your local clinic for treatment.

 

Seminar Marketing

Seminars are an outstanding method of educating many prospects at once in a non-judgmental environment. Many of our Stem Cell, Hair, and Weight Loss clients leverage this strategy and have seen success.

 

Webinar Marketing

Our webinar and simulated webinar strategies allow your medical experts to educate prospective patients virtually from their office, or a recorded video, via our online webinar platform.

 

Telemedicine

More and more people are seeking treatment options in the comfort of their own homes. Our telemedicine strategy helps your practice acquire more new patients seeking remote treatment.

By OppGen

10/26 – This Week In Medical Advertising

{10/26} This Week In Medical Advertising

  1. TV Device Type in Google Ads – You can now access bid adjustments and reporting metrics for prospects streaming your practice’s YouTube ads on TV devices.
  2. Yelp Reviews for Increased Trust – A study by Nielsen reinforced online opinions from sites like Yelp rank higher for trust than other marketing channels.
  3. Facebook Vertical Video Ads – Facebook is now offering a new vertical video ad format which is designed to drive more engagement.

By OppGen

10/19 – This Week In Medical Advertising

{10/19} This Week In Medical Advertising

 

  1. HTML5 Ads – Animated HTML5 ads provide enhanced engagement and brand recall.
  2. Google My Business Insights – Google My Business adds branded search reporting for more insight into your brand awareness in your market and campaigns.
  3. Facebook Events for Nurturing – Leverage Facebook Events for their in-app notifications to help drive greater seminar attendance rates.

By OppGen

Facebook Privacy Fallout

Most people have heard about the recent Facebook/Cambridge Analytica scandal by now and are wondering about the fallout from the revelation personal data was being harvested from millions of users.

Two questions that we see most often are:
How will Facebook advertising change?
And what will the effect be to my lead generation campaign?

Both questions are fair and valid. In terms of what will most likely change as a result of the privacy violation, Partner Categories being removed is the biggest difference from an advertiser standpoint.

What does removing Partner Categories mean? Well, leveraging third-party data for targeting will no longer be an option. What’s interesting about this move, not that it’s unwarranted given the privacy concerns, is that use of this third-party data is pretty common among most ad platforms, not just Facebook. Obviously, with over 2 billion users, Facebook is in the spotlight and getting the brunt of the scrutiny.

So, you may be thinking, does this mean targeting will not be as effective, leading to higher acquisition costs? Not necessarily. Things will certainly be more difficult to dial in, but as advertisers, we can still effectively target by using data we’ve collected ourselves, data our clients have collected, and data gathered from Facebook which includes platform use and web browsing history.

At OppGen, a reason for our sustained success with our campaigns to due to analyzing all variables associated with your customer journey. Yes, targeting is important, but so is positioning. You can target the right people all day, but if your messaging and journey do not align with your target, you still won’t be able to maximize your advertising. Therefore, while we may lose some aspects of targeting on Facebook, there are still many points to optimize to improve cost per lead, and ultimately cost per customer acquisition.

Another potential advantage of these changes from Facebook is the improvement in credibility and trust from the consumer. Hopefully Facebook users take Facebook’s actions as progress towards a safer, more credible platform.  If this is the case, a potential customer who sees your ad on Facebook may now be more inclined to view and click through it. We’ve seen if a user believes your company to be credible, they’re more likely to convert, as well.

It’s not yet fully clear the fallout from Facebook’s targeting changes, but ultimately it should lead to your potential customers finding you in a more trustworthy and credible manner. It also highlights the importance of working with a partner that gathers their own industry knowledge and understands the changes in the advertising landscape so your businesses or practice is always utilizing best practices to acquire customers.

Learn more about our social advertising programs at https://oppgen.com/social-advertising/

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Specialty Medical Marketing
5 Ways OppGen Can Help Your Practice Grow
10/26 – This Week In Medical Advertising
10/19 – This Week In Medical Advertising
Facebook Privacy Fallout