Category : Medical

By OppGen

Medical Lead Follow Up Guide: How to Close 9x More Patients

Why Your Clinic Needs a Medical Lead Follow Up System

You Can’t Do It All by Yourself

There’s a reason why the majority of clinics, regardless of size, have staff: it’s impossible for one person to do everything. And not only is it impossible but impractical as well. There’s no reason why doctors and nurses should be taking phone calls when they are needed by their patients. Likewise, a medical office staff shouldn’t be diagnosing patients. They don’t have the education and training that doctors, nurses, and other medical experts have.

So why leave the job of following up with leads in the hands of those who aren’t trained to do so?

That’s where OppGen Marketing comes in.

Digital Marketing can Only Do So Much on Its Own

Digital marketing is like an iceberg: there are parts of it that are more visible at times than others. Your clinic’s ads will be the first thing prospects see — the tip of the iceberg. They’re what piques prospects’ interests.

But an ad cannot do all the work on its own; leads rarely convert on the first touchpoint they have with your clinic. That’s why you need a lead generation program (which is located below the tip of the iceberg) that progressively nudges prospects to fill out your clinic’s contact form. This also requires a lead follow up system, and an excellent one at that.

Following Up with Leads Works

Most importantly of all, following up with leads works, and the statistics definitely support this:

• 75% of online buyers want to receive 2 to 4 phone calls
• On average, it takes 8 follow up calls to reach a prospect
• 60% of customers say no 4 times before saying yes

Case in point: if you want an influx of new patients, you need a medical follow up system.

What Medical Lead Follow Up Systems Need to Succeed

A Designated Employee or Sales Team

Everyone on your staff has a specific role (or at the very least, they should) that has specific tasks and functions. Make sure you have an employee or team of employees in charge of returning calls and emails to follow up with leads. Ideally, that should be that employee’s main role. Though responding to emails or phone calls might not seem like a lot of work to some, it is still work that needs to be done. And in the case of lead generation, failure to respond within a certain time frame can easily end up with your clinic losing great patients.

If you haven’t designated an employee (or for larger clinics, a team) to be in charge of following up with leads, that’s a huge problem. When no one is tasked with following up with leads, it’s very likely you are missing out on highly interested leads. Why? Because if no one is supposed to be checking up on leads, then it’s not going to become a priority. There will be other things that become more important, leaving lead follow ups to gather dust.

Not having a designated employee creates an accountability issue as well. With one or two (or a few) employees whose job(s) it is to follow up with leads, it’s much easier to track where they’ve fallen short.

We highly recommend hiring a full-time salesperson or at least someone who is properly trained and highly experienced in sales. This leaves your medical office staff to focus on the paperwork, billing, and scheduling — areas they already excel in.

In summary: designate an employee or two and make sure that their lead follow up tasks are clear, which brings us to the next point…

Good Communication Across the Board

Medical lead follow up systems are communication-based in just about every aspect, and if there is a failure to properly communicate in any part of the system, prospects and other things will fall by the wayside. That is not an option.

Good communication requires everyone working on this medical lead follow up system to be on the same page. They need to understand definitions (what do you define as a cold lead versus a warm lead?) and terms and make sure those definitions and terms are the same. Otherwise you’ll run the risk of a lead being left behind and not even bothering to convert.

This also means there needs to be a clearly defined message that salespeople need to have when they are trying to get leads to schedule an appointment. Elements of this message should include:

• Establishing the clinic’s credibility (i.e., awards won, the clinic’s specialties, number of successful procedures, etc.)
• The clinic’s physical location(s)
• The clinic’s medical process and procedures offered (and being able to answer any question about these things)
• The benefits of the procedures offered, especially if they are unique and/or proprietary
• Service prices and promotional offers (i.e., free consultations and financing options)

Failing to share any of the above information with leads, as well as giving generic/canned email replies and not answering an incoming lead as soon as possible, can result in leads falling through the cracks. Don’t let that happen!

You can prevent this (or at least, discover this) by calling your office from an unknown number and acting as though you are a patient. (You can easily do this via email as well by setting up a burner email account.) From there, you should notice immediately if there are any red flags, such as:

• Initiating an appointment without establishing credibility
• Immediately talking about pricing before sharing the benefits of the clinic’s services or doing so within a few minutes
• Failing to answer medical questions
• Not knowing the clinic’s offerings or misrepresenting its services
• Replying to an incoming lead with a canned or generic email
• Not answering an incoming lead’s call or email as quickly as possible

Good communication isn’t something that exists only between the designated employee(s) and leads — it needs to happen from the top down, starting by defining terms and creating a clear-cut message that needs to be delivered to leads.

Expectations and Goals

Time is everything when it comes to getting leads to convert. Case in point: When you follow up with leads in less than 5 minutes, leads are 9 times more likely to convert. After those 5 minutes have passed, the odds of qualifying a lead decrease by 80%. 

That’s a huge difference in a relatively short amount of time.

The point is, you need to make sure your medical lead follow up system has clear expectations and standards. You want to make sure your salesperson can respond within those 5 minutes (if not, look into automated response options for when they are not on the clock or unavailable). Not to mention they often need to follow up with leads on more than one occasion — 80% of sales need at least 5 follow up calls while 44% of salespeople give up after a single call. Think of it this way: if you’re paying a certain amount per lead, you need to at least get a yes or no answer from a lead. So don’t be afraid to be persistent.

Your employees need to know that it isn’t enough to call once or to call a lead back much later than 5 minutes — set the expectations and make sure your staff is meeting those expectations.

But don’t forget to be realistic. Five minutes is a very relatively short period of time, so if a salesperson doesn’t call back immediately, that does not mean they have failed at their job. Remember they have lives outside the office, so it’s on you to make sure you have a back-up system like automated responses and your clinic’s hours correct and updated on your clinic’s website and Google My Business listing.

A Feedback System

Lead generation programs should always have room for improvement, but you cannot improve your medical lead follow up system if you don’t have a means to measure improvement. That’s why you should create a second system within your medical lead follow up system: a feedback system.

A good feedback system needs the following items:

• Campaign tracking
• Records of every interaction your salesperson or sales team has had with prospects
• The ability to determine lead quality
• A salesperson or sales team that can provide feedback on a weekly basis

If you’re already working with a digital marketing agency that hasn’t set up tracking for digital marketing campaigns, it’s time to find a new agency. The ability to track where your leads are coming from is incredibly important, and we cannot express that importance enough. This ability allows you to better determine what areas of your campaign that might be better spent on other marketing channels you’ve had more success with and/or better leads. This can also result in getting more good leads with better quality. Remember: more leads are not always good leads. Stop investing in leads that fall through and focus on investing in places where you’re having more success.

Without a good feedback system, you won’t know what works and what doesn’t, and without that knowledge, you might as well not even bother with creating a medical lead follow up system.

Create Your Medical Lead Follow Up System Now

We’ve given you a head start on how to create a successful medical lead follow up system, but there’s even more OppGen can do for you. We design websites and landing pages that are built to convert leads, manage paid search and paid social advertising campaigns, and optimize your website for SEO. Having worked with hundreds of clinics across the U.S. and Canada, our team has the experience in marketing in the medical industry like no other agency.

Contact OppGen today to learn more about what we offer or fill our free digital audit.

By OppGen

Why Use a Marketing Agency When You Pay a Shockwave Device Provider?

One of the most common questions we hear from certified clinicians who are considering our lead generation program is “Why should I pay you and the shockwave device provider?” It’s a good question, and much of it comes down from a misunderstanding of what shockwave device providers offer its certified clinics.

Being a shockwave device-certified clinic essentially comes down to the shockwave device company allowing you to use the brand name of the medical device. That’s one reason many shockwave device providers require their certified clinicians to undergo training with their medical device and give them resources to educate patients about it. The last thing these providers want is for any of their certified clinicians to not know what they’re doing — it hurts their brand and reputation.

Though many of these shockwave device providers offer additional sales and marketing training, it is far from being the end-all, be-all lead generation your men’s clinic needs to grow. Once you have the marketing training from most of a shockwave device provider, you’re on your own to generate more business.

The problem with that approach is that marketing doesn’t just stop after the training. Marketing needs to be thought of as an ongoing process that needs to be continued, even when you have a steady stream of patients. You never know when that stream could dry up, and that’s when clinics start to struggle.

By partnering with OppGen, a digital marketing agency that specializes in marketing men’s clinics, that is not something you need to focus on. We’ll take over the marketing for you and implement a personalized digital marketing strategy to target patients who are already looking for specific medical experts and clinicians in your neighborhood. We also offer ongoing education for our clients because just like marketing, education is something that should never stop or be put on hold.

To learn more about what OppGen Marketing can do for your men’s clinic, contact us today.

Marketing Agencies Actively Market Your Clinic

When you become a certified clinician and receive a listing on the shockwave device provider’s website, that’s essentially the extent of what that provider does for you in terms of actively marketing your men’s clinic. Though many shockwave device providers offer additional sales and marketing training, that training is often not enough to keep a consistent flow of patients.

Patients are the lifeblood of any clinic, and failing to properly market to them will result in a clinic’s demise. OppGen’s holistic digital marketing strategy will keep that flow of patients entering through your doors. Our strategies are tailored specifically for your men’s clinic’s needs, as no two clinics are the same.

We specialize in paid search and social advertising, SEO, and website design. Combining all of these types of marketing covers your men’s clinic and helps convert prospects to leads, and leads into patients.

Contact us to schedule a complimentary strategy session today

Being on a Shockwave Device Provider’s Directory Doesn’t Help You Stand Out from Competing Certified Clinics

Most shockwave device providers’ directories are location-based and give prospective patients the bare bones of information. For example, a directory listing may include:

• The certified clinic’s name
• The certified clinician’s name and credentials
• A photo of the clinician or clinic logo image
• The clinic’s address
• The clinic’s phone number

But this does not help patients choose your specific clinic because all of these listings tend to look the same.

OppGen can help your men’s clinic stand out by designing a website for your clinic that better suits your brand and stands out from your competitors. We constantly test our websites to make sure they are optimized for high conversion rates.

On top of designing websites and digital marketing strategy options, we also offer SEO, or Search Engine Optimization, as another marketing strategy. The goal of an SEO strategy is to have your men’s clinic rank high on search engine results pages (SERPs) for relevant keyword searches. Part of OppGen’s SEO strategy includes a local SEO component, which entails having your clinic available on multiple listings.

While it’s great to have your men’s clinic listed on the official shockwave device provider’s website, it’s even better to have multiple listings so your clinic can be found in different places. Not everyone searching for a treatment or therapy knows it by the brand name, after all — they may be searching for more general terms or for their medical condition. Brand names don’t necessarily take either of those things into account.

But our SEO team does and uses that information to create content that will help you rank higher on SERPs and become a trusted resource for all things relevant to your offerings.

Learn more about our SEO offerings by contacting us.

Using Information Provided on the Shockwave Device Provider’s Website Could hurt Your Clinic’s Marketing Strategy and Reputation

As a premier medical marketing agency, we’ve seen far too many clients lift content directly from the official shockwave device provider’s website and use it on their clinic’s website. This is a huge problem that can damage your marketing strategy as well as your reputation, even if you have permission to use that content.

If you’re trying to build a strong SEO strategy, duplicate content is something you need to avoid. If you want to show up in a good position for relevant Google searches, you need to create original content for your website that is helpful to prospective patients.

Not only does original content show that you know what you’re doing, it also builds trust between you and your prospective patients. When marketing men’s clinics, trust is one of the biggest barriers to overcome between the patient and clinician.

That’s why OppGen, unlike many marketing agencies, has an in-house content writer who will write blog posts and pages that are original, informative, and reliable, making your men’s clinic’s website a go-to resource for local prospects.

Success Story: Prescription Aesthetics and Wellness Spa

For the first time a marketing company has exceeded all expectations. The leads generated have been quality leads. I have recommended them to many other doctors and will continue. Their staff has added additional features which have improved our response time. They even added a feature where I could listen to the calls for training my front desk staff to improve leads becoming consults.” 

— Jim Glazner, owner of Prescription Aesthetics and Wellness Spa in Birmingham, AL

Learn How to Better Market Shockwave Therapy with OppGen

At the end of the day, you’re really just paying a shockwave device provider for the right to use their brand name, not to actively market your men’s clinic.

OppGen has worked with hundreds of men’s clinics across the United States and Canada. Our experience in medical marketing served both our clients well. We’ve learned what is effective and what isn’t, and we use that knowledge to boost your men’s clinic’s performance.

Contact us today for more information or fill out our free digital audit.

By OppGen

How to Market Chiropractic Services

A 2016 Gallup study found that 35.5 million Americans saw a chiropractor within the past year, with 1 in 4 U.S. adults seeking care for neck or back pain.

Patients are the backbone of your chiropractic clinic. Without them, there would be no clinic. But you can’t guarantee that you’ll always have a steady influx of patients — yes, even with those 35.5 million Americans seeing chiropractors. Your existing patients may not always need care.

You need a plan to keep your chiropractic clinic running with more new patients, and OppGen Marketing can help you create a marketing plan. Contact us today for more information.

Digital Marketing Channels for Chiropractic Services

Website

In this day and age, websites are pretty much a requirement if you want your chiropractic clinic to survive. You need to be found online, and having a website can more or less guarantee that people looking for chiropractic services can find your clinic.

For optimum performance, your website should look sleek and professional, and reflect your clinic’s brand. Make sure that there’s no disconnect between your virtual presence and your clinic’s physical location. When these things fail to match up, it can negatively impact your business and result in fewer new patients coming through your doors.

Your website should also work smoothly and quickly on mobile browsers.

SEO

Assuming you have a website up and running, you’ll also want to start focusing on search engine optimization, or SEO, efforts. SEO is a strategy that focuses on getting your website to rank high on search engine results pages (SERPs) for relevant keywords. Being on the first page of search results can lead to an increase in traffic to your chiropractic clinic’s website, and ideally, start getting the traffic to convert into patients.

SEO is also the reason you want a mobile-first website. Google has started to shift to mobile-first indexing, and websites that perform incredibly well on mobile devices tend to rank higher. But that’s not the only thing that can help your website rank well.

You also need to create rich and robust content that’s relevant to your target audience. Content can be blog posts, images, videos, and/or podcasts, or a combination of all four. Creating good content that others can share and link back to is something that Google’s bots can see, and will reward you with better SERPs positions.

Keep in mind that SEO is not a fast, on/off strategy. It can take several months before you start seeing the fruits of your efforts.

Paid Search Ads

For faster results that get more leads through your chiropractic clinic’s doors, paid search ads are a great option.

Search engines host paid search ads, which have 2 main formats:

1. Search engine ads/pay-per-click (PPC) ads: The first kind of paid search ads look similar to the individual results on SERPs. They can be found at the top or bottom of SERPs and are usually labeled with “ad.” PPC ads are great because they only show up when people search for certain keywords or phrases that you select. You can also narrow down who sees PPC ads by location, so you can ensure you’re only getting local clients — more specifically, prospective clients who are proactively seeking chiropractic care and treatment solutions. And if someone who isn’t a good fit sees that ad, it won’t cost you a penny! As the name implies, PPC ads only incur a charge if they are clicked on.
2. Display ads: Display ads can be PPC ads as well; however, they aren’t text-only ads and they don’t appear on the search engine itself. Instead, display ads are visual ads that appear on websites. We’ve found display ads are most successful for retargeting prospects — a process that entails targeting ads to prospects who have already visited your website without doing anything, and displaying these ads as “reminders” to go back and take action (i.e., schedule a consultation).

Paid Social Media Ads

Another great place to market to prospects is Facebook, where you can create different types of ads and target them to even more specific audiences.

Unlike Facebook and most social media sites, Google doesn’t require its users to create accounts. While Google Ads does have some demographic targeting options, these options aren’t as robust as the ones Facebook has to offer.

Facebook users share quite a bit of information when they sign up — their age, location, sex, relationship status, etc. — and then go on to share more with their likes, interests, and behavior.

Facebook’s targeting tools use all of this information to help better target ads to the right audiences. Once you know your target audience, you can utilize Facebook’s lookalike audience targeting tool. it will take the information about your best patients (with HIPAA, though, you’ll have to supply the information yourself and not use the account of a specific patient) and use it to push ads to more people like them. This can help you find more prospects and more patients.

Plus, Facebook Ads offers several different kinds of ads that go beyond text-only. You can combine text and images, either in single-image ads or carousel ads that feature multiple images. You can even create video ads. With all of the options Facebook Ads has to offer, you’ll certainly find the ones that are most effective for marketing your chiropractic services. Feel free to reach out to OppGen Marketing for additional guidance.

Reviews

According to the American Chiropractic Association, chiropractors are the highest-rated healthcare practitioners for low back pain treatment, as patients give them higher ratings than physical therapists, specialists, and primary care physicians.

That said, reviews are very important, especially if you are living in an area with several different chiropractors available for patients.

Reviews can make you stand out from your competitors and even improve your SERPs position, and as a medical professional, you have several options for where you can have your ratings displayed, such as:

• Healthgrades
• WebMD
• Zocdoc
• Yelp
• Yellow Pages
• Facebook Business 
• Google My Business
• Bing Places for Business

We recommend creating or claiming a Google My Business listing for your chiropractic clinic, as Google is the most popular online review platform. Running your clinic’s Google My Business listing allows you to manage your reputation better than if you haven’t claimed your listing or created it.

Managing your reputation doesn’t mean you should try to hide or delete negative reviews; on the contrary, you should always respond to negative reviews. Negative reviews can actually be a good thing, as they offer feedback and can help you improve your services and offerings. So when you see a negative review, respond — but don’t use the same copied and pasted answer over and over again. 

Read what the patient has to say, apologize, and reach out to them to see if there is anything you can do for them to improve their experience.

This doesn’t mean that they’ll take down the review, but it does show everyone else who sees the review and your response that you care about your patients, and that goes a long way.

Traditional Marketing Channels for Chiropractic Services

Offer Free Health Screenings/Consultations, Massages, and Other Relevant Chiropractic Services

Offering discounted or free services as value propositions can be a great incentive that can get new people through your chiropractic clinic’s doors.

Consider offering free consultations for first-time patients, free massages (if you have a massage therapist on the payroll), and other services you feel could make a good impression for these first-timers and would encourage them to come back for a follow-up appointment. If you’re not sure what services you could offer for free or at a discount, contact OppGen for recommendations.

Partner with Local Businesses

If your chiropractic clinic specializes in certain areas, such as pediatrics, sports medicine, or certain types of injuries, it may be worth your time to look into a partnership with a local business.

For example, if you specialize in treating sports injuries, try reaching out to a local gym and see if you can offer screening services for a limited time, or if you can teach a class or give a seminar about preventing back injuries. This can help both you and the gym bring in more customers and patients, making it a win-win scenario for everyone involved.

Another relationship that may be worth building is one with personal injury law firms. It’s not uncommon for a personal injury attorney to refer one of their clients to go to a medical professional for another opinion. In the event that one of their clients has a back-related injury, they may reach out to a chiropractor they trust.

Create a Business Outreach Program

You may not have local businesses’ trust right off the bat, and that’s okay. This just means you need to think of some ways to reach out to those businesses and establish that trust.

Hiring massage therapists and getting them to call local businesses and set up a massage event, either offering free massages or highly discounted massages.

Another option would be to run a giveaway contest or a drawing with a local businesses, in which they could receive free massages during a scheduled time of day.

Contact OppGen for More Ideas for How to Market Chiropractic Services

For more information on how to market chiropractic services, contact us today.

By OppGen

Online Quotes vs. Physical Appointments for Tattoo Removal Businesses

When trying to get more tattoo removal clients for your tattoo removal business, it’s important to think about what the prospective clients are looking for.

Prospective tattoo removal clients tend to look keep these main 2 priorities in mind when they are selecting a tattoo removal clinic:

1. Effectiveness: Is the removal method and service effective? Will it remove the tattoo without scarring? Will the removal site look obvious? Will the tattoo still be somewhat visible? 
2. Price: How much is a tattoo removal going to cost? What considerations go into the quote? Will the cost change at any point? Are payment plans available?

The ability to give these prospects a quote is key to helping them decide whether or not your business is the right one for them. But before you can give them the quote, your business needs to establish credibility online. Prospects’ experiences and perceptions of your business start online, typically at your clinic’s website. In order to establish that credibility, your clinic’s website should have a seamless user experience that features appealing imagery.

Other digital touchpoints, such as social media accounts, should have the same level of professionalism. Inconsistency in messaging and images will raise prospects’ concerns and make them more skeptical of your business.

When leads decide to reach out to a tattoo removal business, they will probably have two quote models available to them: online quotes and the traditional physical appointment.

Both quote models have their strengths and weaknesses, and OppGen can help you decide if you should focus on one or the other.

Consider the following points when deciding which model is best for your business:

Online Quotes for Tattoo Removal

Some tattoo removal clinics and businesses have started a digital-first approach for just about everything, including quotes for prospects’ tattoo removal.

This entails a series of messages, which are typically done over social media platforms like Instagram, between clinics and prospects. Prospects will reach out to a clinic and ask about their pricing. Clinics then respond to prospects’ questions by replying with a request for a photo of the tattoo that needs removing and more information about that tattoo, such as:

• Age of the tattoo
• Size of the tattoo
• Types and colors of inks used
• Skin type and color

This information can be used to estimate the cost of removal and number of removal sessions. 

Pro: Immediately Addresses Prospects’ Priorities

The online quote option can be very effective in that it gives information pertaining to prospects’ main priorities: effectiveness and cost. By including before and after photos on your clinic’s social media accounts and website, you’re demonstrating the effectiveness of your tattoo removal process. 

Being able to give a quote within a matter of minutes gives prospects a good idea of how much removing their tattoo will cost. They can determine for themselves if that cost is within their budget or if they should seek tattoo removal elsewhere.

Pro: Easy to Do From Anywhere at Any Time

One of the perks of offering online quotes is that prospects can reach out to your clinic at any given time from just about any location. As long as they have access to the internet, they can message your clinic and request a quote.

Online quotes do not require prospects to travel or schedule a consultation, which is a solid advantage giving how things are changing due to the COVID-19 pandemic. Even when the pandemic is over, prospects may find themselves using online quote services more often.

Pro: Price Matching Made Simple

If a prospect has already gone to a tattoo removal business in-person or has discussed an online quote with another business, you can easily counter the other offers by matching their prices or going a little bit below those prices. This can give your clinic a competitive edge over other nearby tattoo removal services.

Pro: High Lead Volume 

Due to the accessibility of online quotes, it’s likely you’ll receive a high volume of leads. Getting more leads potentially means you’ll get more business.

With a potentially higher lead volume, you’ll want to make sure you’re engaging with all of your leads and that your leads are receiving prompt responses and replies.

Con: Lower Quality Leads

Even though online quotes have the potential to bring in a high volume of leads, not all of those leads are going to end up as a treatment and sale. Leads may be shopping around at several different tattoo removal businesses that offer online quotes to see what the best price is. You might be “ghosted” by many leads before one decides to go with your clinic.

While this can’t be avoided entirely, you will have to work harder to close with leads when you’re working with online quotes. This may involve investing more time and sometimes more money into digital advertisements to close more deals.

Con: Need an In-House Specialist Who can Price Services

The ability to do online quotes is not a skill that can be learned overnight. It takes a lot of time to learn, especially if you don’t have a lot of experience in the tattoo removal process or experience for pricing services based on certain information.

This may mean you will have to have your technicians trained in pricing and digital customer experience — fields in which they tend to have minimal experience — which can be a hefty investment in time and involve trial and error.

Some clinics find the extra training and the risks involved (i.e., a quote that is much lower than it should be, resulting in a very unhappy customer when they get their first bill) not worth going through and will hire an in-house specialist who has skills in all of these areas. It might take time to find that specialist, but some feel it’s time worth spending.

Con: Cannot Gauge the Number of Tattoo Removal Sessions with 100% Accuracy

Even the most experienced in-house specialist may not be able to accurately determine the number of sessions a client needs. A photo of the tattoo can be very helpful but may not give all the needed information, particularly when it comes to size or ink colors. Some colors don’t appear quite right in photos due to poor lighting, which can affect the number of sessions and the cost, too.

Some prospects may not be able to provide all the information accurately, either — what one person considers to be dry skin or oily skin may not accurately report which one they have. They might not know the exact types of inks used. Maybe they’ve forgotten how long ago they got the tattoo.

It may be wise to include a disclaimer somewhere on your website or social media profiles regarding the accuracy of online quotes as well as at the start of the quoting process. 

Physical Appointments for Tattoo Removal

Most tattoo removal clinics rely on in-person consultations with leads, which involve a lead coming into their physical location for a quote. This is the more traditional and likely most common model for tattoo removal quotes.

Pro: In-Person Quotes are More Accurate

Seeing a tattoo in-person gives you all of the information you need for a quote right off the bat. You’ll be able to see the tattoo’s size, colors, and estimate its age due to fading with your own eyes, along with the client’s skin type and color. Because you have all of the information you need right away and have accurate information, you’ll be able to provide a more accurate quote and estimate of the number of removal sessions.

Pro: Easier to Close

Because these leads are more likely to go through with your clinic’s tattoo removal service, it usually doesn’t take nearly as much work or effort to get the lead to close. That doesn’t mean you shouldn’t put in the effort, though — a prospect can get a quote in-person and still decide to not go through with it, which is a massive waste of time on your end that could have been better spent on trying to get other leads to go with the treatment.

One way to “sweeten the deal” is to say you can start the first session right there and then if they’re ready to start the process. Plus, that makes physical appointments worth the time for you and the lead.

Pro: High-Quality Leads

The leads who show up for a physical appointment are probably committed to getting their tattoo removed. They had to schedule the appointment, which means they’ve probably reviewed your website and social media accounts and were happy with what they found. These prospects are more likely to commit to your removal process than many of those who are shopping around online for digital quotes.

Con: Lower Lead Volume

With physical appointments, the number of leads will potentially be lower than they would be by relying on an online quote model. This is due in part to things like scheduling an appointment, travel time, and transportation. Online quotes are easier to get from anywhere, making it more accessible for more leads to get quotes. However, even with the possibility of lower lead volume, you’re probably going to be dealing with higher quality leads who are more likely to stick with you for their tattoo removal treatment.

Con: Appointment Scheduling and Travel

For people with busy work schedules or less-than-reliable methods of transportation, having to go to a physical location at a set time can be tricky. Depending on where a prospect lives can also make physical appointments less appealing and difficult to attend, particularly those living in rural areas who have to drive several miles out to a tattoo removal clinic.

Con: Slower Process

Compared to online quotes, the in-person physical appointment quote process takes more time. On the lead’s end of things, they have to take time out of their day to travel to your clinic’s physical location. It also requires more time spent on your end as you prepare your clinic for the lead’s arrival.

Which Quote Model Should My Tattoo Removal Business Use?

There is no cut-and-dry answer to this question. The quote model you choose should play to your clinic’s strengths. If you’re using a physical appointment model and have no problem getting leads to become clients, stick with it. If you’ve found success with the high volume, lower quality lead online quote model, keep going with it.

You do not have to choose one quote model over the other. You can combine both models to reap the benefits of each one.

Still, it might be a good idea to test out the online quote model and see how it goes. It’s a newer model that helps you will receive a higher volume of leads compared to the traditional physical appointment model. Plus, if you implement a solid digital marketing strategy for your tattoo removal clinic with online quotes, it’s likely you may start to get more high quality leads.

Contact Us for More Information

At OppGen, we create customized digital marketing plans for each and every one of our clients that will play to their strengths and weaknesses. We can help your tattoo removal business start marketing online for both online quotes and physical appointments and successfully find high quality leads and sift through the lower quality ones.

For more information about how we can improve your lead generation strategy with digital marketing, contact us today.