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Welcome to OppInsights

Benefits of Keeping Google My Business Up to Date
SEO

Benefits of Keeping Google My Business Up to Date

As the COVID–19 shelter-in-place orders begin to lift, more and more businesses are going to start opening up their doors...
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12 Reasons Why Small Businesses Need Digital Marketing
Bing Ads Channel Insights Community Facebook Google Ads

12 Reasons Why Small Businesses Need Digital Marketing

If your small business doesn’t already have a digital marketing strategy in place, then it’s time to start making one....
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Customer Spotlight

Customer Spotlight: Jim Glazner Updates Us On Opening His Medical Clinics Amidst COVID-19

 Ken Hogan: Well. Good afternoon everybody. This is Ken Hogan again, with [OppGen] circling back around to Jim Glaser...
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Why Duplicate Content is Bad for SEO
SEO

Why Duplicate Content is Bad for SEO

Duplicate content is content that appears on more than one web page. Duplicate content can be exact word-for-word copies or...
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The Telemedicine Marketing Manual for 2020 & Beyond
Medical

The Telemedicine Marketing Manual for 2020 & Beyond

Telemedicine has become a crucial component to medical clinics around the world. A study involving insurance claims found that the...
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How to Market Weight Loss Programs to Men
Weight Loss

How to Market Weight Loss Programs to Men

When it comes to marketing weight loss programs, men are by far one of the more difficult segments to persuade...
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Google Giving Small Businesses Hit by COVID–19 $340M in Ad Credits
Google Ads

Google Giving Small Businesses Hit by COVID–19 $340M in Ad Credits

Small businesses have been hit particularly hard by COVID–19. To alleviate some of their financial difficulty, Google announced that they...
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Google My Business Listings Can Now Make COVID-19–Related Posts
SEO

Google My Business Listings Can Now Make COVID-19–Related Posts

Though Google placed a temporary hold on certain Google My Business features (specifically publishing reviews, review replies, and Q&As) toward...
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How to Find Motivated Sellers Now
Real Estate

How to Find Motivated Sellers Now

What are Motivated Sellers? A motivated seller is a person who is eager and ready to sell their property. Motivated...
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How to Create Engaging Real Estate Testimonials
Real Estate

How to Create Engaging Real Estate Testimonials

If you’re a real estate investor who’s constantly on the hunt for motivated sellers, you know how satisfying it feels...
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5 Wholesale Real Estate Marketing Tactics That Make You Stand Out
Real Estate

5 Wholesale Real Estate Marketing Tactics That Make You Stand Out

Wholesale real estate businesses are everywhere, now more than ever due to the internet. With a market that continues to...
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Facebook Plans to Invest $100 Million in Small Businesses
Facebook

Facebook Plans to Invest $100 Million in Small Businesses

Facebook has upped its response to the coronavirus over the last couple of days. Aside from fighting misinformation, banning ads...
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HHS Expands Medicare Telehealth Coverage and Waives HIPAA Penalties
Medical

HHS Expands Medicare Telehealth Coverage and Waives HIPAA Penalties

On Tuesday, March 17, 2020, the Centers for Medicare and Medicaid Services expanded Medicare telehealth coverage, and the U.S. Department...
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Microsoft Ads for Medical: Give Your Practice A Spark
Bing Ads Channel Insights Medical

Microsoft Ads for Medical: Give Your Practice A Spark

To say that no one uses Bing is a blatantly false statement. Sure, it’s not Google, a search engine so...
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How to Do HRT Marketing for Men vs. Women
Channel Insights Medical

How to Do HRT Marketing for Men vs. Women

Hormone replacement therapy (HRT) may sound like an all-encompassing treatment with one audience, but it’s a surprisingly diverse segment. Every...
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The Best Ad Channels for Your Marketing Campaign
Bing Ads Facebook Google Ads LinkedIn Ads YouTube Ads

The Best Ad Channels for Your Marketing Campaign

Digital advertising has a lot to offer — and a lot of different advertising channels. It’s wise to put your...
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SEO: Everything You’re Doing Wrong
SEO

SEO: Everything You’re Doing Wrong

One of our more recent blog posts shared our top 10 local SEO audit insights. One of those insights was...
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Birds of Prey Changes Title for Better SEO
SEO

Birds of Prey Changes Title for Better SEO

When a movie isn’t performing well at the box office, what can a studio do? In the case of Warner...
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Was Netflix’s Award Marketing Campaign a Success?
Channel Insights

Was Netflix’s Award Marketing Campaign a Success?

The Wall Street Journal reports that Netflix spent over $100 million in a marketing award campaign for some of its...
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Top 10 Local SEO Audit Insights from 2019
SEO

Top 10 Local SEO Audit Insights from 2019

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