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Local Services Ads: Google Screened vs. Google Guaranteed
Google Ads

Local Services Ads: Google Screened vs. Google Guaranteed

What are Local Services Ads? Local services ads are a relatively new advertising feature Google offers to specific industries and...
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How to Improve Your PI Law Firm’s Google Ads Quality Score
Google Ads Law

How to Improve Your PI Law Firm’s Google Ads Quality Score

Personal injury law is one of the most expensive and most competitive industries when it comes to the cost per...
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The Best 2021 Super Bowl LV Commercials, According to OppGen
Channel Insights

The Best 2021 Super Bowl LV Commercials, According to OppGen

Last year, we did a round-up of what OppGen thought were the best Super Bowl commercials. We've decided to continue...
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Generate Local Leads with Google’s Local Services Ads
Google Ads Lead Generation

Generate Local Leads with Google’s Local Services Ads

Thanks to the advent of digital marketing, small and local businesses can advertise on an even playing field along with...
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The Best Lead Generation Channels for Attorneys
Law Lead Generation

The Best Lead Generation Channels for Attorneys

Clients are what keep law firms and attorneys employed. Without clients, you wouldn't have a practice or law firm. It's...
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How to Generate Cosmetic Surgery Leads on Facebook
Facebook Lead Generation Medical

How to Generate Cosmetic Surgery Leads on Facebook

Social media marketing is a great way to generate leads and grow your practice. One of the best social media...
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How Apple’s iOS 14 Update Could Impact Facebook Ads
Facebook

How Apple’s iOS 14 Update Could Impact Facebook Ads

User privacy and data are at the forefront of Apple's upcoming iOS 14 update, and with this update come some...
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How to Market Chiropractic Services
Medical

How to Market Chiropractic Services

A 2016 Gallup study found that 35.5 million Americans saw a chiropractor within the past year, with 1 in 4...
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The Top 10 SEO Trends to Look Out for in 2021
SEO

The Top 10 SEO Trends to Look Out for in 2021

2020 has been a difficult year for many businesses, mainly due to the global COVID-19 pandemic. COVID-19 responses generally included...
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How to Market Senior Living Communities
Channel Insights

How to Market Senior Living Communities

More than 10,000 baby boomers will hit retirement age every day until 2030, which means there's going to be a...
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SEO vs. PPC
Google Ads SEO

SEO vs. PPC

A fairly common question those who are learning about digital marketing strategies ask is, "Which one is better: SEO or...
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Everything We Know About the Apple Search Engine
SEO

Everything We Know About the Apple Search Engine

With the United States Justice Department suing Google for allegedly violating antitrust laws, Apple may be considering putting an end...
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How to Get More Google Reviews
SEO

How to Get More Google Reviews

Reviews matter, and Google reviews especially matter. A 2018 ReviewTrackers report found that 63.6% of consumers are likely to check...
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Online Quotes vs. Physical Appointments for Tattoo Removal Businesses
Medical

Online Quotes vs. Physical Appointments for Tattoo Removal Businesses

When trying to get more tattoo removal clients for your tattoo removal business, it's important to think about what the...
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5 Promotion Ideas to Help Your Tattoo Removal Business Grow
Medical

5 Promotion Ideas to Help Your Tattoo Removal Business Grow

Running a tattoo removal business isn't just about removing tattoos — it's also about finding clients who need your business's...
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How to Start a Laser Tattoo Removal Business
Medical

How to Start a Laser Tattoo Removal Business

In 2017, the tattoo removal market was valued at $159 million and is expected to hit $285.3 million in 2026....
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Laser Tattoo Removal Marketing Strategies
Medical

Laser Tattoo Removal Marketing Strategies

According to a 2019 Statista survey, more than a quarter of Americans have tattoos. However, roughly 23% of those who...
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Google Local Service Ads for Personal Injury Lawyers
Google Ads Law

Google Local Service Ads for Personal Injury Lawyers

What Are Local Service Ads? When you search for something like "personal injury lawyer near me," Google will use your...
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Top 5 Personal Injury Law Firm Marketing Trends of 2020
Law

Top 5 Personal Injury Law Firm Marketing Trends of 2020

Due to the COVID-19 outbreak, 2020 has been a year unlike any other in recent history. From working from home...
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How to Generate More Personal Injury Leads for Your Law Firm
Law

How to Generate More Personal Injury Leads for Your Law Firm

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