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RECENT ARTICLES
Welcome to OppInsights
SEO
Top 10 AI SEO Mistakes (and How to Avoid Them)
By
OppGen
/ April 30, 2025
Introduction: The Hidden Danger of AI SEO AI made SEO faster. But also way easier to screw up. It’s never...
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Homebuilding
Local SEO for Home Builders: The Complete Guide for 2025
By
OppGen
/ April 30, 2025
Introduction: Navigating the 2025 Home Building Landscape Building homes isn't what it used to be. The challenges facing your business...
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SEO
The Definitive Apartment SEO Guide: How to Do SEO For Apartment Complexes and Dominate Search Rankings in 2025
By
OppGen
/ April 25, 2025
Introduction The apartment rental market in 2025 is more competitive than ever. Four out of five renters now use search...
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Channel Insights
Digital Marketing Strategies for Senior Living Communities: Attract New Residents in 2025
By
OppGen
/ April 25, 2025
What Are the Key Digital Marketing Strategies for Senior Living Facilities? The senior living landscape has transformed dramatically in recent...
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Channel Insights
Luxury Apartment Content Marketing Ideas for 2025
By
OppGen
/ March 27, 2025
The Luxury Apartment Market in 2025: Are You Ready to Compete? Let's face it: the luxury apartment game in 2025...
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Channel Insights
Home Builder Marketing Guide 2025: Challenges and Strategies for Home Builders
By
OppGen
/ March 11, 2025
Navigating the 2025 Housing Market: Challenges and Strategies for Home Builders Introduction The 2025 U.S. housing market is anything but...
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SEO
7 Reasons SEO is a Game Changer
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OppGen
/ November 15, 2024
The Value of SEO in Digital Marketing: 7 Reasons It’s a Game-Changer Search Engine Optimization (SEO) is the backbone of...
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Channel Insights
6 Marketing Ideas for Luxury Apartments: How to Stand Out and Attract the Right Tenants
By
OppGen
/ November 1, 2024
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SEO
Is AI Content Bad for SEO?
By
OppGen
/ August 21, 2024
Have your website's search engine rankings tanked since you switched to using AI-generated content? You're not alone. Thousands of AI...
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Channel Insights
Customer Acquisition Cost in Digital Marketing is Rising
By
OppGen
/ June 27, 2024
Customer acquisition costs in digital marketing are on the rise. And they aren't cooling off. Digital marketing acquisition costs have...
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Channel Insights
Generative AI in Marketing: 6 Ways to Level Up Your Results
By
OppGen
/ June 11, 2024
Generative AI is revolutionizing the marketing world. It’s also empowering businesses and agencies with tools for all types of content...
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Google Ads
Navigating the Shift: Digital Marketing Strategies in a Post-Cookie World
By
OppGen
/ May 13, 2024
The digital advertising and marketing landscape is changing—in a big way. As privacy concerns prompt the phasing out of third-party...
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Paid Search
How AI is Changing Advertising and Marketing
By
OppGen
/ May 13, 2024
Have you ever noticed how ads seem to know exactly what you like? Well, that’s in part thanks to...
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Google Ads
Paid Search
10 Must-Ask Questions To Interview A Potential Google Ads Agency in 2024
By
OppGen
/ April 15, 2024
When venturing into digital marketing, selecting the right Google Ads agency can be a game-changer for your business. Currently, Google...
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Tags:
Google Ads
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google ads agency
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google adwords
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ppc marketing
Google Ads
Paid Search
Hiring the Best PPC Agency in 2024 | A Complete Guide
By
OppGen
/ February 20, 2024
Partnering with the right PPC agency can be a game-changer for businesses that want to maximize their digital advertising ROI. ...
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Tags:
paid search marketing
,
PPC agency
,
PPC campaigns
,
PPC marketing agency
Paid Search
2024 PPC Trends: Strategies You Cannot Avoid
By
OppGen
/ January 18, 2024
As we dive deeper into 2024, understanding and executing on the latest PPC trends becomes crucial for PPC marketers aiming...
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Tags:
Paid Search
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PPC
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PPC Trends
Law
The Complete Guide to Paid Search for Personal Injury Law Firms
By
OppGen
/ December 28, 2023
If you own a personal injury law firm, you know generating leads and driving traffic to your website is critical...
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Tags:
law firm marketing
,
Paid Search
Medical
Chiropractic Marketing: 5 Ways To Do It Better
By
OppGen
/ December 19, 2023
Are you struggling to grow your chiropractic marketing strategies? With the level of competition in the market, it can be...
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Tags:
chiropractic clinic
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medical practice
Weight Loss
The Ultimate Weight Loss Marketing Playbook
By
OppGen
/ May 4, 2023
According to the 2017–2018 National Health and Nutrition Examination Survey (NHANES) from the U.S. Centers for Disease Control and Prevention,...
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Facebook
Weight Loss
7 Tips for Creating Weight Loss Facebook Ads That Work
By
OppGen
/ May 3, 2023
Read More
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